Klout Me Over the Head

Klout Is Now Based on Science, So You Should Totes Take It Seriously, Okay?

Mr. Fernandez. (Photo: Twitter)

Today Klout debuted a sweeping revamp, meant to make that pesky social media score more accurate and their methods of calculation more transparent. That’s right: No more excuses for your underwhelming score, pal.

The new and improved Klout Score now factors in 300 new signals (as opposed to 100, previously). New metrics include various actions on Facebook, Twitter, Google+ and other sites. Wikipedia has also been incorporated into the score, which is important, because it allows someone like Barack Obama to rank higher than Justin Bieber, thereby making us all feel much better about the state of social media and America more generally.

Another new feature, aptly dubbed “moments,” allows you to track the most important incidents in your social media history, so maybe now you can figure out just what you did to become so influential on Fiber-Rich Vegetables and Humidifiers. That’ll also enable you to keep track of what your friends are up to, you cyberstalker.  Read More

It's Who You Know

After Perks, Klout Tries Gamification To Get You to Care About Your Social Media ‘Influence’

Screen shot 2012-02-17 at 4.27.57 PM

In an email to members today, Klout, everyone’s favorite dubiously scientific social influence analyzer/punching bag announced it would be teaming up with Badgeville, a gamification platform that lets companies like eBay, Samsung, and Dell find and reward engaged customers with badges, tokens and online prizes.

By integrating Klout’s “influence ranking technology,” Badgeville will now, in theory, be able to help those brands figure out which loyal users have more influence and reward them accordingly. Judging by our latest Klout score, this only works for Betabeat if there’s a brand out there interesting in courting someone who influences 2,000 people on topics like “Blogging, Stanford University, Reddit.” That has to at least qualify us for a “Nerd” badge or something, right? What about “People who spend too much time in front of screens”? Read More