Broing Out

Thrillist’s JackThreads Introduces ‘The Jills,’ a Customer Service Team to Stand In for Your Girlfriend

Mr. Lerer (Photo: Lerer Ventures)

JackThreads, the members-only shopping site for sartorially savvy fellows, launched a new feature last week that may appeal to those whose shopping habits are calibrated to 1960s-era PanAm flight. The new customer service tool is called “Jill Says,” and it allows members to live chat with an all-female team of customer service representatives and stylists called “The Jills.”

Skeptical that the company would really hire a staff of women to coddle its shoppers in the safe space of a chat box, we ran a quick Turing Test.

“Hello, my name is Jill. I’m your personal stylist today! What can I help you with?”

“Hi! Are you a real person? Or an automated service,” we asked.

“lol I’m real,” she responded. We were already feeling the love. Read More