Beg Borrow and Steal

The Startup Diet: Quinoa and Kale

85Broads

Here’s a slice of schadenfreude for struggling boot-strappers. Glowing tech press doesn’t necessarily mean the startup life is as glamorous behind-the-scenes. Take fledgling New York coupon aggregator CityPockets. Back in March, Forbes crowed, “Not to sound too cliché or fluffy, but CityPockets is the solution,” to the deluge of daily deals sites. A few paragraphs later, they piled it on with:

“To quote Andrew Mason from an email exchange we had in 2009, “[Groupon's] goal is to make Groupon feel ‘too good to be true’ from beginning to end,” and frankly CityPockets succeeds in bringing an entire industry under that mantra.”

With that kind of review 28-year-old CEO Cheryl Yeoh must have been living the Silicon Alley high-life, right? Yeah, not so much. Read More