shorty awards 2014

Social Media Stars Interact IRL at the Shorty Awards

Ms. Leggero in the beginning of the show. (Photo: Shorty Awards)

Social media fame is strange. Twitter, Instagram, Vine and YouTube celebrities are kind of like reality TV stars, but with even more of an everyman feel. They’ve got low budgets and lower inhibitions, and they play characters online who are an extension of their own identities. Reading tweet after tweet, we begin to feel like we know them.

But we don’t. And meeting them in real life can be awkward. They’re not professional socializers, after all, or even traditional entertainers. They’re just people who, from the privacy of their homes, consistently craft tiny bits of entertainment for our consumption. They’ve mastered the art of connecting with people bit by bit, every day — but only when separated by the distance between two given iPhones. Read More

All Covered With Vines

One Year In, Vine Is the Millennials’ Answer to Saturday Night Live

Nicholas Megalis turned his hit Gummy Money Vine into a full length song that climbed the iTunes charts. (Screengrab: Vine.co)

When Vine was launched on this day last year, many self–proclaimed social media experts scoffed. They assumed it would be used like a live–action Instagram, full of insufferable brunches, FOMO–inducing party pics, and narcissistic selfies.

But the network unexpectedly turned into a huge platform for burgeoning comedians. These “Vine celebs” were unknowns last year, and now make a living by being funny on the year–old network. Read More

All Covered With Vines

You Can Get Paid to Be a Vine VJ Now

We'd be giving the thumbs-up, too. (Screengrab: Seenive.com)

Those who still scoff at the idea of Vine as an influential app, here’s a little more proof that the six-second video-sharing service is not only entertaining, but profitable.

Video news service NowThis News has hired West Palm Beach, Fla., native Cody Johns as their first official Vine VJ, their managing editor, Katharine Zaleski, confirmed today. And, yes, he’s getting paid for it. Read More