Start-Ups

Rent The Runway: We’re All About Analytics

jenny f rent the runway

“We don’t ever want to make decisions only based on our buyers’ whims,” Rent The Runway co-founder Jennifer Fleiss told Racked. Rent The Runway is a web-based service for renting dresses and accessories for a few days at a time, addressing the “closet full of clothes but nothing to wear” dilemma. The start-up is two years old, and given that dresses on the site run from $50 to a few hundred and the fact that the site’s traffice looks like a snake climbing some stairs, we’re guessing they’ve been generating not-insubstantial revenues. Read More