Planet Reddit

Reddit Hires Former Kleiner Perkins Partner Ellen Pao to Work on ‘Strategic Partnerships’

(Photo: Kleiner Perkins)

Kleiner Perkins partner Ellen Pao, who made headlines last year for suing the company in a widely publicized gender discrimination suit, is gainfully employed once more. After reportedly being fired from KPCB in October 2012, she has now taken a gig at community site Reddit, where she’ll be “helping us build strategic partnerships that benefit the community.” Read More

Planet Reddit

Reddit Adopts New Ad System, Adzerk, Allowing Users to Up and Downvote Sidebar Ads

(Photo: Reddit)

Reddit announced today that it will begin phasing out its own in-house advertising platform and Doubleclick for Publishers in favor of Adzerk, a system used by companies like StackExchange and Stack Overflow. In a blog post, Reddit said the site will continue to serve ads, many of them images, in the right sidebar of posts, but Adzerk will now give users the ability to vote ads up or down, helping to train the system to better tailor its ads based on the user’s taste. (Though unlike user submitted posts, no karma is involved.) Read More

Planet Reddit

Loving the Alien: How Erik Martin, King Bee of Reddit’s Hive Mind, Harnessed the Buzz

erickredd

The top-scoring link of all time on the social news website Reddit is a post that users were never meant to see at all. It is titled “test post please ignore,” but almost 27,000 Redditors found it so amusing that they voted it up.

That is testament to the website’s impassioned community—and their brand of dry, often geeky humor (the site’s logo is an alien, after all). But Reddit’s user base, which a recent PBS documentary pegged as 72 percent male, has wide-ranging interests. Other top posts include a link to a news item about the elderly volunteering to clean up nuclear waste in Japan following the 2011 tsunami, and a Q&A session with the famous astrophysicist Neil deGrasse Tyson.

Reddit is one of the country’s most highly trafficked websites, but its general manager, Erik Martin, keeps a remarkably low profile. Most Redditors know the 33-year-old Mr. Martin solely by his username: HueyPriest. Read More