Fresh Capital

With Its $9 M. Series A, Percolate Might Become the Next Buddy Media By Turning Brands Into Microbloggers

Mr. Gross.

Smart pivots can pay off handsomely. Earlier this week, Percolate, a fast-growing New York City-based startup that helps brands curate content, announced a sizable Series A led by GGV Capital, the same Silicon Valley VC firm that backed Buddy Media, which was acquired by Salesforcefor a eye-popping $698 million. Existing investors First Round Capital and Lerer Ventures also participated in Percolate’s latest round.

Roughly a year ago, Percolate shrewdly changed its focus from helping users find the most relevant top stories toward a (more profitable!) service that helps brands figure out the most compelling content to push out to their followers–a process that starts by helping them interest graph, something that comes more naturally to humans. Read More