There’s an old marketing tactic called “eating your own dog food,” whereby a founder swallows his own product to prove to the world just now sweet it is. In recessionary times, it appears that strategy has trickled downstream to potential hires. As The Next Web reports, Jeanne Hwang, a Harvard b-school graduate with six years of work experience at Right Media, Yahoo, Accenture, and Kaixin, resorted to launching an online campaign to get hired at Pinterest, including, of course, a “Jeanne for Pinterest” board.
That social media hustle has already paid off in form of a job offer from Pintics, a Pinterest analytics site. Perhaps they were moved by the pin of Ms. Hwang sky-diving (to show she’s a risk taker!) or pin of her adorable puppy (someone understands the Pinterest user base!)? Read More