Nick’s grandparents didn’t know each other yet, but in college, they rode the same bus to class for months. Gramps admired his future wife from afar—well, a row or three away—until the last day of the semester, when he finally gathered the gumption to ask her out. The rest was history.
“That’s a great story,” Nick (not his actual name), a 30-year-old advertising creative, says to me over lunch. “‘I swiped right on her picture’ is not the most romantic story in the world.”
We’re talking about Tinder, the controversial and addictive online dating app that might just send sites like Match and OkCupid to the start-up graveyard. Read More