Badvertising

Take Satirist Off James Franco’s Resume

James Franco

By the logic of Hollywood tech spokespersoning, the proper way to hawk a new device is either through (1) an exaggeration of your public persona or (2) playing against type. Hence domestic anime character Zooey Deschanel reaching new heights of adorkability using Siri ordering tomato soup in her pajamas or motherfucking movie star Samuel L. Jackson yuppie-ing out on the iPhone over the temperature of his gazpacho.

Samsung’s new Galaxy Note 10.1 commercial, hawking its flagship Android tablet, however, fails to employ either of those approaches with writer/poet/Ivy League student/film teacher/director/musician/actor/producer/artist, James Franco. Rather, the low-energy new spot supposedly directed by Mr. Franco and running approximately one billion light years long, pretty much just goes through what we imagine is actually a typical day for self-serious Renaissance Manspirant.  Read More

Award Shows

Vimeo Announces Nominees for the 2012 Vimeo Awards, Voting Now Open

(vimeoawards.tumblr.com)

Sorry, did you think Internet awards season was over? Hate to break it to you, but not even close: Vimeo, the upscale video sharing platform, just announced its shortlist of nominees for the 2012 Vimeo Festival and Awards. The event features some pretty sweet judges, including swag comedy favorite Aziz Ansari judging the “Series” category and Important Actor Person/sleepy NYU student James Franco judging “Narrative.” Read More