Exit This Way

Superbowl Shuffle: Twitter Acquires Social TV Analytics Firm Bluefin Labs [UPDATED]

As a for-instance. (Photo: screencap)

We suppose there’s worse ways to end a blue winter Monday than by watching another startup cash out. Business Insider is reporting that Twitter has acquired social TV analytics firm Bluefin Labs. While headquartered in Cambridge, Massachusetts (nestled in the warm bosom of its mother institution, MIT), CEO J.P. Maheu is based here in the New York City.

So far there’s no number, but Business Insider says it’s Twitter’s largest acquisition to date, north of the $40 million it paid for Tweetdeck, suggesting a price tag somewhere between $50 million and $100 million. Cha-ching!  Read More