Tap It To Me

Retailers Like Walmart, Target, and Best Buy Band Together to Create Yet Another Mobile Payments App

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Before most consumers have gotten around to downloading a single mobile payments app onto their smartphone, a consortium of a big chain stores are preparing to push out yet another alternative. The Wall Street Journal reports that Walmart, Target, 7-Eleven, Best Buy, CVS, Sunoco, and more are in the early stages of developing a horribly-named payments network called Merchant Customer Exchange (MCX), which will let users pay with a tap of their phone.

Rather than go the Starbucks route and partner with Square or follow other national retailers (like Duane Reade, RadioShack, Banana Republic, etc.) into Google Wallet, the group is going rogue, arguing that Google and other telecom providers–AT&T and T-Mobile have a payments app called Isis; Verizon and Vodafone have one as well–don’t understand customers like they do. The retailers behind MCX point out that they have a combined $1 trillion in annual sales and “serve nearly every smartphone user in the U.S.” Read More