OnSwipe’s Jason Baptiste better watch his back!
As the promo reel for TechStars new reality show make clear, Bloomberg producers are trying to frame one startup as a “winner” from the inaugural New York class for the live series finale in October based on whoever picks up the most funding. “One will score a $5 miiillion dollar check!” intones the announcer moments after we see Jason Baptiste cracking his neck in preparation for Demo Day. OnSwipe, of course, already scored a $5 million “Series Awesome” round in June.
But today’s announcement that CrowdTwist, a startup that uses game mechanics to encourage brand loyalty and rewards programs, picked up $6 million in funding from SoftBank Capital, Fairhaven Capital, and Bertelsmann Digital Media Investments (LiveNation, Sony Music, and Kelly Clarkson have used the service) may have just thrown production for a loop. Read More