Survey Says

Online Shoppers Less Likely to Purchase From Someone If They See They’re Black or Tattooed

(Photo: Jennifer Doleac/NYDN)

So much for Obama’s presidency changing all of this: a new study reveals that online shoppers are less likely to purchase electronics from black or tattooed sellers. 

Researchers from the University of Virginia posted 1,200 online classified ads for Apple iPods featuring three different hands: white, black or white with a tattoo. Turns out a lot of the buyers were extremely discriminatory because bids for iPods with the black or tattooed hands showing received 18 percent fewer offers. Read More