Apple in Your Eye
The Tao of Steve
Every spring during the Qingming Festival, people in China honor their ancestors by cleaning and repairing their tombstones. Offerings are also made to the dead, typically consisting of food and drink, but because Chinese culture dictates that deceased relatives will need money and other material goods in the after life, many will also burn fake money or paper replicas of homes and cars as offerings.
No need to travel to Kunming, China to find a fake Apple store. According to a new trademark infringement lawsuit filed by Apple, you can find them right here in Queens. Documents unsealed at Reuters request in a Brooklyn court yesterday allege that two retailers based in Flushing’s Chinatown, Apple Story and Fun Zone, sell unauthorized iPads, iPhones, and iPod accessories. According to the documents, the items featured falsified logos and signature markings like “Designed by Apple in California. Assembled in China.”
Apple has already seized the unauthorized devices and is now demanding that the stores turn over the names of their customers and suppliers. Apple is also asking Apple Story to change its name because, well, duh.