Apple in Your Eye

Once Again America Forgets That a New iPhone Is Released Every Year

"Definitely not blessed are the patient, for they shall inherit technology that is no longer worth bragging about." (Photo by Justin Sullivan/Getty Images)

Well, here we are again at the secular saints’ day that is the release of a new iPhone. Once again, adults across the land have completely lost their shit, racing to get their hands on a snazzy product that–let’s face it–will be outdated within twelve months.

Without the option of pre-orders, lines formed outside Apple stores all over America. In Soho, the wait was longer for iPhones than cronuts. In Atlanta, hundreds of people were waiting in the Lenox parking lot at dawn, like a Walking Dead outtake.  In Palo Alto, the San Jose Mercury News reports, Tim Cook showed up and walked among his adoring acolytes. When the doors opened, “the hundreds of customers lined up were rewarded not just with a new iPhone purchase, but with a sighting of CEO Tim Cook, who stopped by the store for the launch.” Read More

The Youngs

Call Me Einstein Because Twitter Is Actually Making People Smarter, Science Says

Baby-sitters' club. (Photo: Getty)

Some scientific evidence has finally proven what we at Betabeat have known for eons: typing away at your iPhone or laptop all day makes you smart. Like, really smart.

Haters and those fearful of change like to clutch their pearls over the idea that the omnipresence of technology and social media makes people dumber. Check the noun-verb agreement in that last sentence and you’ll realize that couldn’t be farther from the truth. In reality, the spotty youths of today can “write and think far better than in the past,” The Globe and Mail asserts. Read More

Visiting Dignitaries

Your Instagram Mirror Pics Are Now Fashion Design Inspiration

Bow down. (Screengrab:

Your selfies may be alienating loved ones and acquaintances, but according to the New York Times, Instagram users’ activity may actually influence real-life fashion designers.

It’s not so much that designers are crafting hot-dog-leg pants or building entire collections to look like they’re being seen through the Rise filter. Rather, they’re using Insta as a way to keep up with which aesthetics the masses are digging these days, and even–in the case of no less a designer than Marc Jacobs–crowd-sourcing jewelry designs from time to time. Read More

startup rundown

Startup Rundown: Viners Test Out Zero Gravity and Livefyre Acquires Storify

Apple drop incoming. (Photo: YouTube)

Zero gravity Vines Newton would be proud - in honor of Gravity Day, September 8, GE asked Viners to film themselves catching an apple at the top of their screen and dropping it down through the bottom. When put together, it looks like the apple falls from one video to the next as you scroll through them, ending in a zero gravity multi-apple drop. GE compiled all the #GravityDrop vines in this trippy five-minute video. Read More

fresh gear

We Also Watched a Live-Blog of Apple’s iPhone Announcement

Ruined everything. (Photo: Apple)

Today, large tech company Apple held a routine announcement about two new models of the iPhone.

It’s the highest of holidays for those who are fed up with their cracked iPhones, sick of their Android-powered candy bars and the four people who bought the Nokia Lumia. And, similar to attending temple, it ate up entirely too much of our day and we felt super sleepy afterwards.

At least we got some fancy new iPhones out of it.  But since our contract isn’t up for another 16 months, we’re excited to play around with it at the Apple store some day after work while waiting for it to stop raining. Read More

Sweet Ring Tone

Can We Get Phone Alarm Stress Disorder into the DSM Please?

I'm TWEETING THIS! (Photo: Getty)

New York Magazine writer today coined a new term–phone alarm stress disorder–and we’d like to see the symptoms added to doctors’ handbooks, please (or at the very least to WebMD).

Most people who use the alarm clock function on their phones have experienced PASD at least once. It’s the phenomenon that occurs when you hear the sound you’ve selected as your alarm, but during regular waking hours, being used as some sadist’s regular ring tone. Read More