Visiting Dignitaries

Zooey Deschanel’s Adorkable Quirkiness Now Commandeered to Sell Artificial Intelligence

Shoulders back!. (Photo: Apple)

Zooey Deschanel’s girlish wiles have been used to hawk everything from cotton to cosmetics in the past. But now Apple is employing the hipster darling to sell you on the notion of upgrading to a robotic assistant on that computer in your pocket. So what if the iPhone 4S doesn’t have 4G, did you see those lashes??

While we refuse to believe Ms. Deschanel’s apartment is anything but the paragon of DIY domesticity (she uses Siri to remind her to clean), rest of the spot goes for the obvious signifiers of the star’s retrograde appeal (i.e. Elvis and all-American comfort food). Read More