Brand Name Genes

Genome Sequencing Lab Coming to Times Square Tomorrow In the Form of a 1976 Tour Bus

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Why would you retrofit a 1976 tour bus with cutting-edge gene sequencing technology? More like, why wouldn’t you. New York City residents can see this back-to-the-future experiment in person for the first time tomorrow when Life Technologies’ “Ion Bus” stops by Times Square on Broadway between 46th and 47th Streets, starting at 9am.

Technological advances have lowered the cost of sequencing a human DNA genome down to $1,000, and the bus was designed to “demystify” the science behind that–and promote Life Technologies’s Ion Proton sequencer, of course.

The visit is being hosted by New York Genome Center as part of its effort to promote genomic science, an area of study of particular interest to New York tech investors such as ff Venture Capital’s John Frankel and Esther Dyson. (You can watch a brief talk by Ms. Dyson on the direct-to-consumer genome market here.) Read More