YouTube Killed the Video Star
Google is launching a major new ad campaign. Billboards, posters, and subway trains are being emblazoned with its imagery. Magazines are rolling off the presses with pages printed in its bright colors. Television spots are set to run against a few nationally distributed shows and against local content in a few metro areas.
It’s a pretty standard traditional media campaign, except one thing: All of this media is advertising YouTube.
Don’t feel so down about your crappy, unfulfilling desk job, because it definitely sucks even more to be a full-time YouTube star.
This past weekend, the New York Times profiled 31-year-old Olga Kay, a former circus performer and professional juggler who now earns a living producing videos for her five YouTube channels. Ms. Read More