Be Like the Virus

Creepy New ‘Intent Advertising’ Means You’ll Soon Be Served Ads Based on Your Tweets

Nihal Mehta, CEO of LocalResponse (twitter.com)

Oversharers, beware: if you’ve recently tweeted anything¬†embarrassing–say, how much you drank last night–be prepared to confront ads that directly address your tweets. For example: If you’re browsing a website even without being logged into its Twitter functionality, you might get served a banner ad about a hangover cure, or deals on Stoli.

It’s a new form of big brother-esque hyper-targeted advertising from New York-based startup LocalResponse that, according to a press release, “delivers more relevant ads across all platforms by learning from public consumer intent expressed over public social media channels.” Read More