iPhone-equipped New Yorkers now have something to do outside this summer besides defend their devices from thieves and sweat to death in this heat. Ingress, an augmented reality game popular in urban areas and previously available only on Android, is now officially available on iOS devices.
Ingress uses geomapping to transform real urban landscapes into a playing field that gets players moving around their city, fighting over portals and collecting resources — a smartphone game that’s played entirely IRL. The game’s sci-fi backstory, which involves an invading alien force that opposing teams of players either welcome or resist, evolves and grows constantly depending how well the real-life teams are doing.
Welcome to Freshly Minted, where we examine an overlooked deal or funding announcement in tech from the past week, and tell you what you need to know, and why it matters.
This week’s deal: Matterport, a real estate startup that uses 3D camera technology, closed a $16 million Series B.
Matterport makes an expensive Read More
When Google launched its new worldwide alternative reality game earlier this month, the web lit up with widespread questions. The game, called Ingress, allows users to move through the physical world with their Android devices, collecting pockets of energy in various locations that they can then use to complete virtual quests. It was an interesting idea, but on the surface appeared to not make any significant contributions to the company’s bottom line. Why would Google, which has $217.59 billion market cap, allocate time and resources to a free Android game?
Technology Review called it “augmented reality’s first killer app.” AllThingsD reported that because the game incorporates real stores and businesses into its plotline, it’s a natural next-level venue for advertisers–Zipcar, Jamba Juice and Chrome apparel have already all signs on to host ads on Ingress.