The War on Email

Inbox Heroes: How Peter Rojas of Gdgt Uses Email

Mr. Rojas.

Peter Rojas is co-founder of gdgt, a reviews and Q&A site for consumer electronics. Previously, he was the founding editor of Gizmodo and Engadget. This post originally appeared on his personal blog.

About three or four years ago I resolved to get my inbox under control— like most people I was having a tough time keeping up with everything—and after a few weeks I was able to get there. Here’s what I do to stay on top of my inbox (and apologies if these are just completely obvious things to do). Read More

The War on Email

Inbox Heroes: Calming the Email Madness

Mr. Didier.

Eric Didier is a serial entrepreneur and the CEO and co-founder of ividence, a technology startup that applies the type of behavioral targeting used in retention emails to the email acquisition market.

As an entrepreneur, husband, father to three (wonderful!) children, and active member in a number of groups and associations, I get a lot of email. As do many of you.

At ividence, we send customer acquisition emails to records who have opted in to hear about special offers. Knowing how quickly our inboxes get overloaded, ividence operates on the principle that email is only valuable to people who want it.

But even emails you want—from friends, family, colleagues and companies—can quickly overwhelm. These are the tips and tricks I use to make my inbox a saner place. Read More

The War on Email

Inbox Heroes: ‘Inbox Zero’ Is the Wrong Objective

chris holmes meshin

As we’ve stepped away from the office to get more work done, we’ve brought the inbox with us on our mobile devices. Only now, it’s layered with messages from Twitter, Facebook and SMS. As a benchmark of productivity, the inbox at zero is a failed objective. The true objective is a smarter inbox with all of our communications put in context. Read More

The War on Email

Inbox Heroes: Back and Forth With Tom of Dom & Tom

Mr. Tancredi.

Tom Tancredi is the cofounder of DOM & TOM INC., a digital studio based in New York City, focusing on web and mobile development serving clients such as Hearst Digital Media, Scholastic Books and Feel free to reach Tom at

I run my life on email. The first thing I do when I wake up and the last thing I do before I go to bed is check my email. Thanks to filters, prioritized mail recognition, and other new features that cropped up in the last year or so, I actually read “good emails.” You know, the stuff that you want to read and not the “40 percent at Macy’s” junk mail that someone, somewhere on the digital world, sold to a mass-marketing agency. But even after all the best filters and practices, I’m still wading through a lot of stuff. Here’s a few tips that I’ve found works best. Read More

The War on Email

Inbox Heroes: Respect My Inbox!

Mr. Capel.

This is a guest post from Neil Capel, CEO of Sailthru, a New York-based startup that automatically tailors email, web and advertising content to the unique user.

I’ve always abided by the InboxZero principles: delete, delegate, respond, defer, and do. Anyone who has ever abided by these principle knows, though, that it’s becoming impossible to maintain. I barely have enough time to open all my emails, let alone categorize them. Time is valuable and because of that I default to the fastest action: deletion. I delete even faster when the email is from a brand that has repeatedly sent things that aren’t relevant to me.

It’s not that I don’t want to engage with brands. I’ll willingly admit that I’m a sucker for free shipping offers and a good discount. I’m signed up for more retail and content sites than I care to admit. But why do I receive email deals for pedicures on a daily deal site? And why do I keep getting updates about Kim Kardashian’s love life when I’ve neve rclicked on an article about her? (Okay, maybe once.) Read More

The War on Email

Inbox Heroes: HyperOffice Warns of Self-Inflicted Email Injury

Mr. Taneja.

Pankaj Taneja is the marketing dude at HyperOffice, a pioneer in cloud collaboration since 1998. Apart from others things, one of the missions of his life is to help people get over their email addiction.

Much of our email overload consists of newsletters we signed up for in eras gone by, unsolicited mails from sales people promising to change our lives for ever and ever, desperate pleas for help, promises to share inheritance or increase our “endowments,” and notifications from the umpteen social networks we are part of. And we revel in whining about it to no end.

But we business users have less of an excuse. Corporate filters are increasingly efficient in catching and incinerating email of the above kind. Yet we face email overload nonetheless. Research finds that the typical corporate worker sent and received close to 110 emails per day and we spend half of our work day dealing with this information barrage from email and other sources. So what does this bloated inbox consist of?

Look closely. Read More

The War on Email

Inbox Heroes: Greg Harrison the MailSlayer

Mr. Harrison.

Greg Harrison is an avid traveler, Brazilian Jiu Jitsu practitioner and entrepreneur.  As the co-founder of, his goal is to make the process of writing, organizing and sending emails more efficient, so you can spend more time doing the things you love.

I have read a lot of the articles about how to clean up and manage your inbox and they have all said to read the important messages, and get rid of the rest. But what happens when every email is important?

If you provide email customer support, you can’t just archive your customers’ email or you’ll likely forget about them and may lose them forever. Worse, that forgotten customer will go on to speak poorly about you to all of their friends, family and anyone who will listen making you lose out on potential revenue later. Answering every single one of your customers’ emails is of critical importance to your business, and to make things tougher, great customer service these days is built on the expectation that inquiries will be answered within a reasonable amount of time, the sooner, the better. Read More

The War on Email

Inbox Heroes: Alexis Ohanian, Co-Founder of Reddit and Breadpig

Mr. Ohanian. (source: Google+)

It took Betabeat about seven months to finally meet Alexis Ohanian after we first chatted by email. The Y Combinator alum and Reddit co-founder-turned-advisor is always about town, but he spends a good chunk of time traveling between New York and San Francisco. And between helping out with Bay Area-based Hipmunk, coordinating events for his uncorporation Breadpig and accepting various awards such as being named to Inc.’s 30 Under 30 list, we’re amazed that he ever answers our Gchats. And considering Mr. Ohanian also frequently receives email from entrepreneurs looking for advice and VCs wanting coffee, we shudder to imagine his inbox. So we asked him one question: how do you do it? Read More

The War on Email

Inbox Heroes: Mark Hurst, Author of Bit Literacy

Mr. Hurst. (Photo: Steve Worth)

This is a guest post from Mark Hurst – creator of Good Todo, founder of customer experience consultancy Creative Good, author of the Good Experience blog, host of the Gel conference and author of Bit Literacy, free in the Apple iBookstore.

Here’s a complaint I hear disturbingly often: “I’m really stressed by the 10,000 emails in my inbox, but I don’t have time to do anything about it.” Countless users worldwide face stress and anxiety daily as they wonder what important item might be missing in the crowded chaos of their email inbox.

Ironically enough, many productivity systems only add to the stress. You know the kind: “Just add plug-in X, configure setting Y, install widget Z, and use this particular app and this 19-step process and you’ll *begin* to get a handle on it.” This may work well for software engineers who debug compilers for fun, but the other 99.9 percent of users are unlikely to adopt such a complicated system, no matter how effective it is for the elite few who can get it up and running.

Let’s be realistic. Most people need a system that solves their email overload but *doesn’t* require a lot of time to learn or special tools to install. People want something simple, quick to learn, easy to use, and not dependent on one particular platform.

If this sounds right, I’ve got the system for you. Read More

The War on Email

Inbox Heroes: For Ari Meisel, Co-Founder of Less Doing, Email Is a Game

Mr. Meisel

Ari Meisel is a serial entrepreneur, triathlete, author and inventor. As co-founder of Less Doing, one his areas of focus is making all life and business tasks more efficient.

When someone asks me what I do for a living I typically say I’m a real estate developer. While thats true it’s one of several things I like to keep myself busy with. I’m a green building consultant, a serial entrepreneur on my 7th company, a triathlete, wellness expert, inventor, and author. All that really means is I get lots and lots of email everyday and they usually cover a broad range of topics. One of my companies is called Less Doing, which I co-founded with Jameson Detweiller. We believe that there is a better way to do everything. We try to attack every problem with tactics falling under three categories. Optimize, Automate, Outsource. The entire point of everything we do is to free up time and more importantly brain power so you can do other more enjoyable things with your resources. Read More