The latest victim of the Great Twitter Purge of 2012? IFTTT. We just received an email from CEO Linden Tibbets indicating that “Twitter Triggers” will stop functioning next week. IFTTT (short for “If this, then that”) is a glorious, time-saving little startup that lets users set up recipes to link services and apps. (One of the most popular recipes is getting an SMS message if it rains.)
15 Minutes Into the Future
Currently sitting atop the Hacker News homepage: IFTTT, the service that effectively lets you program the Internet to suit your needs, just announced a couple of new features. And if you are a fan of the connected home, then you had better brace yourself, because IFTTT just started integrating with its first real hardware company. Read More
Bitly taketh away, but bitly also giveth. That redesign inspired the wrath of the Internet, but, as though to placate professional scourers of the Internet, the link sharing service is now integrating with IFTTT (If This Then That). You guys happy now?
IFTTT allows users to create tasks so that if something happens, the service will do something else. So you could set an IFTTT to get an email when it rains, or receive an alert whenever someone specific tweets. The bitly integration makes it possible to automatically tweet any link you shorten (that is, provided you’ve figured out how to shorten links on the new bitly).
Already popular: saving starred Google Reader items as private Bitmarks and sharing Bitmarks on Tumblr. By God, you will learn to use Bitmarks and, what’s more, you will learn to love and appreciate them.
Only tangentially related: We kinda miss the hapless-looking old puffer fish. Who is this smiley new guy?
UPDATED: Turns out there’s a kink worth mentioning. This reporter’s Twitter just spat out a Bitmark for a National Geographic article regarding puffer fish. Presumably, this is the sample Bitmark awaiting every new bitly user, and when we created our IFTTT task to test all the aforementioned processes, out popped the puffer, thereby inspiring at least one fellow Betabeat writer to burst out laughing at our sudden, random taste for nature reporting.
According to its portfolio page, Chelsea based innovation lab betaworks has invested in IFTTT (If This Then That), a service that lets users program the web to work for them.
The investment was first noticed by Marshall Kirkpatrick with the help of the NeuVC bot.
The service takes the basic logic of computer programming and applies it to the numerous web apps people rely on every day.
So for example, I could set IFTTT to update me with a Tweet every time a certain VC posts an Instagram after 10pm on a weekday (good way to keep tabs on the dealflow).