Investments

If Betaworks Invests in IFTTT Than Betabeat Will Write a Story on It

Imagine the possibilities

According to its portfolio page, Chelsea based innovation lab betaworks has invested in IFTTT (If This Then That), a service that lets users program the web to work for them.

The investment was first noticed by Marshall Kirkpatrick with the help of the NeuVC bot.

The service takes the basic logic of computer programming and applies it to the numerous web apps people rely on every day.

So for example, I could set IFTTT to update me with a Tweet every time a certain VC posts an Instagram after 10pm on a weekday (good way to keep tabs on the dealflow).  Read More