Mr. Scoble.

"Yo, on my way to SF, I met Bob Scoble at a rest stop on I-5," Walter Chen, co-founder of IDoneThis, the side project that went start-up and is now joining AngelPad, Gchatted Betabeat. "He was talking to my cousin about avoiding speed traps and babies," he continued. "And I was like, oh snap, is that Bob Scoble?"

Wait, Robert Scoble hates babies? Betabeat asked.

"Sorry. Avoiding speed traps, and then babies," Mr. Chen corrected. "So I sauntered up to him and I said, I like your t-shirt. It said, 'I love APIs' or something. And I said, I have a start-up, and he said, 'I love to hear about new start-ups.' So I said, let me tell you about IDoneThis. Which I did."

Mr. Scoble tweeted something too: "Yes, I even get pitched startups at rest stops in the middle of nowhere. Met @smalter yesterday who told me about @idonethis Trying it now." Then: "Oh, @kr8tr will love @idonethis -- it asks you to tell it every day what you got done. Makes weekly reports to bosses much easier!"

Mr. Scoble is an influential blogger (Klout score: 84) as well as notoriously good-natured about being pitched. His capacity for trying new apps is bottomless. "Oh, and, yes, I do answer my own cell phone and I do include that number on the Internet for you to use: +1-425-205-1921 and have for several years. I live in Half Moon Bay near the Ritz and would love to meet up with geeks/entrepreneurs if you are in town and I'm available," he writes on his Google profile.

Baller start-up pro-tip: Raise a seed round? It's fancy sandwich time.

A side project we counseled to turn start-up is headed to San Francisco to join the elite incubator Angelpad, founded by ex-Googlers in 2010. IDoneThis, the productivity hack from Walter Chen and Rodrigo Guzman, told us a month ago they had applied to a few incubators--including New York's brand-new Entrepreneurs Roundtable Accelerator--but it seems they'll be shipping off to Cali even though "New York has been good to us." We look forward to hearing dispatches from the relatively new incubator, which mostly selects start-ups run by more experienced entrepreneurs, and to enjoying the sandwiches at their celebratory open sandwich bar party next week.

IDoneThis is the second company out of new co-working space/incubator WeWork Labs to get funded. CityPockets closed on an oddly-uneven $550,092 about a month ago and moved into a new office. Fast-growing fitness tracking site Fitocracy is sniffing around for investment and could be the next WWL start-up to get capital.