Local Business Shocked to Find Traffic Declined After Moving Their Website to “”


“Despite high hopes and careful planning, the Newark Nut Company’s Web traffic took a dive after moving to,” writes the Onion the New York Times. Aw, nuts!

Several experts chalk this traffic decline up to a host of variables–Google having to reassess the site, the fact that the company’s head Jeffrey Braverman should have simply redirected to its original–but the immature among us know the real answer: The only people typing into a computer are 13-year-old boys trying to impress their friends and piss off their parents.


.NYC Domain Names May Finally Become a Reality


If the “Made in NYC” label wasn’t enough to cement your status as an integral part of the burgeoning local tech community, perhaps a .NYC domain name might pique your interest. Luckily for enterprising young founders hankering to swap .ly or .co for a cooler extension, the New York Times reports today that the city is seeking a contract with a Virginia-based company that could bring us closer to finally landing .NYC’s. Read More


Occupy the Internet? .NYC Domain Should Belong to the Protest, One Activist Says

( lets you turn any website into an instant Occupied meme. But digital activist and “cultural commons” advocate David Bollier has another idea. Those new top-level domains, at $26,000 a pop, that ICANN recently opened up to the domain-registering free world? They should belong to the people, he says. “The Occupy forces in hundreds of cities should petition their local governments to acquire a new ‘top-level Internet domain’ for their city, and to manage that patch of cyberspace as a local commons.” Read More


Pornographers, Get Out Your Credit Cards. The .XXX Domain Names Have Arrived.

Like this, only raunchier.

We told you this was coming. The “internet land rush” set off by ICANN’s decision to sell pretty much any top-level domain your marketing department can think of, is imminent. And, because this is the internet we’re talking about, the frenzy is starting with .xxx, a domain name ICANN approved last year in a 9-to-3 vote.

A Palm Beach company called ICM Registry, which first applied to register the .xxx domain name in 2000 and in engaged in years of legal battles costing $20 million, will be in charge. Although several .xxx sites have gone live, The Independent reports that this morning marks the start of the 50-day “sunrise” period to bid for real estate in the “internet’s red-light district.” Read More


The Internet Advertising Bureau Tries To Squash ICANN’s Plan to Set Off a Domain Buying Frenzy

Url address

Finally someone is injecting a much-needed note of caution into ICANN’s plan to offer-up top-level domain names willy-nilly to anyone who can afford them– meaning .Beatbeat or .Budweiser could be procured as as easily (for a price) as .biz.

Today TechCrunch reports that Randall Rothenberg, CEO and President of the Internet Advertising Bureau asked ICANN to withdraw its plan, pointing out that despite an initial giddiness among publishers and advertisers, the domains would be extremely costly, and open up the possibility of cyber squatters extorting money in bad faith. As TechCrunch reports, Mr. Rothenberg says the 13-to-1 vote in favor of the change shouldn’t be dictated from on high, when the consequences will trickle down: Read More


iBreakfast Teaches You How To Be: ‘Master of Your Domain’

master of your domain

Judging by the name of an upcoming panel on ICANN’s new ruling, the organizers must be the only New Yorkers to have missed the seminal Seinfeld episode featuring what is, arguably, the most famous contest ever televised.  Either that or the “iBreakfast” its hosting  on August 3rd called “Master of Your Domain?” is much more about abstaining from self-pleasure than its description implies. Read More

Spring Cleaning

ICANN Is Playing Fast-and-Loose With Domain Names. Here Are 10 We Would Like to See

Things were simpler then.

ICANN’s long-awaited ruling came down today in favor of increasing the number of domains on the Internet beyond just identifiers for countries and suffixes like .com or .org or .gov. The move is liable to set off an “internet land rush,” says the Washington Post. Any combination of letters, including non-Latin character, is up for grabs with only one check in place: every new domain suffix comes with a $185,000 application fee and a $25,000 annual maintenance cost. So really it’s more of a check on what’s in one’s bank account,  than whether the internet could benefit from a .rupertmurdoch or .walmart. AllThingsD’s John Paczkowski predicts: “This is going to be a massive brand identity land grab and one that’s unlikely to do much good for consumers, but plenty for ICANN and its coffers.” But rather than divvy up our beloved Internet according to who can pony up the fees, Betabeat would like to make a plea for honesty in domain names. Here are some helpful suffixes we’d like to see at the end of our URLs next year. Read More