Side Projects

News.Me’s Little Experiment: Smart People Share the ‘Last Great Thing’ They Saw Online

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Much like Lena Dunham on last night’s episode of “Girls,” New York technophiles seem to be embracing their “experimental” side. Some side projects are more facetious than others. But a new leisure pursuit from News.me general manager Jake Levine and designer Justin Van Slembrouck released today falls into the more utilitarian camp. Welcome to the Last Great Thing. Each day for a month, the duo plan on featuring a single link to the last great thing someone saw online.

The twist is that the site is “purposefully ephemeral,” Mr. Levine told Betabeat by email. “There will be no archive. What’s visible on Tuesday won’t be findable on Wednesday.” As far as gimmicks go, the disappearing link tops “by invitation only” in our book. We already feel a sense of panic over missing something great! Today’s entry from Clay Shirky is off to a stellar start. Read More