Founded a year and a half ago in San Francisco, Cater2Me quickly found its niche feeding the ravenous techies of Silicon Valley, nabbing clients like Dropbox, Square and Klout. “You can call it the Google effect, if you want,” cofounder Alex Lorton told Betabeat, and “that idea is becoming the norm in New York, as well.”
Hence the company’s decision to expand to New York City. The service just launched yesterday, but it sounds like Mr. Lorton is already halfway to going out for the cheerleading team.
“I think it’s cool to be part of the expansion of Silicon Alley, to use the phrase, to be part of that startup community,” he said. “People in startups are, I think, more willing to embrace something that’s new, something that’s initially not as tested.”
Well, hopefully it’s not that untested. Read More