Philanthropy

Hurricane Relief Goes Viral, With a Little Help From Tumblr and Indiegogo

(Photo: Indiegogo)

Sandy’s gone but techie do-gooders are still coming out of the woodwork with new relief efforts. The latest: Popular photography blog Humans of New York is devoting the next ten days to chronicling the hurricane and its impact. It’s pretty much impossible to see the images without wanting to help. And so the site is also partnering with Tumblr to raise money for the afflicted, with an Indiegogo fundraiser.

The campaign, which went live last night, is already at $92,000 raised–well on the way to the $100,000 overall goal. It’s amazing how far 6,700 Tumblr notes can get you. Read More