Utopia? (Photo: Office Snapshots)

The Roosevelt Island campus is still in progress, but Cornell NYC Tech officially had its first day of classes yesterday at 20,000 feet of donated space at Google's Chelsea HQ. Oh you fancy huh? [New York Times]

Now you can apply for a job at Google with just one click--as long as you have an actually updated and functional Google+ profile. So... nevermind. [The Next Web]

People are still getting fired for their social media presences so maybe keep that in mind next time you comment on a BuzzFeed article, Curtis Dee, manager at the Olive Garden. [New York Times]

How does Google keep its employees so happy? Its HR team, called People operations, uses data and social scientists to figure out which perks employees respond to the best. Yeah? Well... at Betabeat we have free coffee... [Slate]

You can no longer purchase gun-related promotions on Groupon, at least for now. [Business Insider]

Given the dearth of qualified engineers in New York (and Facebook's propensity for hoarding them), an online job tool geared solely towards programmers and designers was more or less inevitable. Enter Path.to, a Florida-based online job company that announced today that it is expanding to New York, along with Chicago and Boston.

Path.to describes itself as an "eHarmony for jobs," but if you can forgive them for that PR fumble, the company's approach to hiring is actually quite novel. "We try to get a deeper understanding of job seekers, life situation, personality, their experience and education, as well as their passions and interests," Path.to's CEO Darren Bounds told Betabeat by phone last week. "We pair that with a better understanding of a business and their culture and what it takes to be successful in a particular role. We combine those two things and sprinkle algorithmic sugar on top, and we come up with a Path.to score. It's a 0-99 measure of how compatible we feel a person is with a specific role at a specific company."

Prior to their New York launch, Path.to was located primarily in the Bay Area, where it accumulated over 10,000 users and 200 startups, including Vimeo, Gilt and The Onion. And the price to post a job ad is pretty affordable: Businesses can begin hosting their jobs for free for 90 days. After that, each position costs $500, but there's a discount for renewal and volume. "We could probably charge a lot more, but we don’t want to right now," added Mr. Bounds. "We’re just trying to provide a lot of value."

Along with the expansion to these three new cities, Path.to has announced three new features, including a visual social portfolio which aggregates contributions and actions on networks like Forrst and Github. The second is immediate candidate recommendations, derived from Path.to's algorithm, that serves a company with the most compatible candidates available for a position. The third new feature is the ability for companies to create public business profile pages advertising their open positions and showcasing aspects of company culture.

Mr. Bounds is excited about the company's launch in New York, which he says Path.to identified as the "second most high-demand market in terms of business." Path.to is currently hiring, but since the company is based in Jacksonville, it can't use Path.to to fill those roles.

"We can’t post our own jobs in our system, which is kind of ironic," Mr. Bounds admitted with a laugh.