When Betabeat first visited General Assembly a few weeks before it opened, co-founder Adam Pritzker told us that the vision was to create an educational space free from the pressures of venture capital so often tied into startup incubators and accelerators.
That has all changed now. Howard Schultz’s Maveron fund led the round, snagging Yuri Milner’s DST Global and Jeff Bezos’s Bezos Expeditions as investors in General Assembly. Alexis Ohanian, Hosain Rahman, and Alex Asseily are also in the round. The new money will allow GA to expand far quicker than they could relying on a $200,000 grant from the city, dues from members and freebies from sponsors like Rackspace and Skype.