the startup rundown

Startup News: Fitocracy Mobilizes, Exfm Extends and Blueprint Health and Facebook Both Want You

Fitocracy goes mobile.

FITOCRACY MOBILE. “After what seems like an eternity, we’ve finally released the very first version of our mobile web app. That’s right, you can now log your workouts on the go if you have an iPhone or an Android phone!”

INCUBATE ME. Blueprint Health recently closed its fund and opened for applications.  “The program will be launching on Jan 9, 2012 with an application deadline of November 13.”

FACE ME. Facebook is hiring in New York. Via Inside Startups, the company is seeking a “Strategic Partner Development, Media” with “high levels of creativity and strategic thinking, extensive experience in the media industry, eight-or-more years experience, including 5 years of related partner or partner facing experience, a proven track record of initiating and successfully driving new business opportunities, exceptional communication and presentation skills.”

NEW MUSIC. Exfm is about to release its next major version, due out this afternoon. Look for a “push play music experiences available at, new extensions for Firefox and Safari, plus a completely revamped one for Chrome” as well as a new embeddable site player for music blogs.

NEW GILT CITY. “Gilt City is excited to announce that we have acquired Joe Bastianich and Jeff Zalaznick’s upscale private dining booking engine, Gilt City’s acquisition of will allow members access to over 90 of New York’s top private dining accommodations in restaurants such as Del Posto, Bluefin, Megu, Marc Forgione and Da Silvano.” Read More

David vs. Googliath

Can the New and Improved HopStop Really Stand-Up To Google Maps?


Last month, Betabeat talked to HopStop CEO Joe Meyer about “holding [its] own against the giant”–that being Google–especially in New York, where HopStop started. Now that the revamped site, with integrations from Yelp, Groupon, and Hertz, has been out for a week, we’re curious if it’s enough for Google Transit loyalists to switch back to the original. We haven’t been able to test it out for the accuracy yet (Mr. Meyer says HopStop has more realtime inputs than Google) as–miracle of miracles–all our most-frequently used subway lines appear to be running on schedule.

But while we appreciate the mix-and-match options of picking certain subway lines or choosing more walking over transfers, those features were always there. Finding nearby restaurants and bars still looks cleaner and takes less clicks on a Google map. And if we were going to rent a vehicle, it would be via ZipCar, not Hertz. Read More

David vs. Googliath

HopStop Enlists Yelp and Groupon To Try to Hold Their Own ‘Against the Giant’ That is Google Transit

Mr. Meyer

For all those start-ups rushing to be first-to-market, let HopStop be a lesson. Being the first to plant your flag won’t necessarily keep it there, especially when Google comes stomping in. Six years after it launched, HopStop announced a massive transformation Monday, morphing the navigation service, which also has an iPhone and Android app, into some Web 2.0 Frankenstein of local reviews, daily deals, and real-time directions thanks to partnerships with Yelp, Groupon, Zvents, Hertz, and Betabeat talked to CEO Joe Meyer, former VP & GM for AOL’s Quigo Technologies (once run by Hashable’s Mike Yavonditte), about the revamp and how Hopstop is “holding our own against the giant.” Read More