Love in the Time of Algorithms

How Can Free Apps Earn Revenue Without Selling User Data? Provide Paid Features Users Actually Want

(Screengrab: Apple Store)

Popularity makes a number of free apps seems successful, but no mater how many downloads they’ve seen, the companies behind them are struggling to generate revenue. With tech giants facing backfire for selling user data, it’s the last thing the little guys want to do to put money in their pockets.

Reently, 3nder came face to face with this dilema. Since the app is facilitating threesomes and linking to users’ Facebooks (just like Tinder), users of the iOS app (and soon the Apple Watch app, too) are especially concerned about privacy. So instead of giving up their data, 3nder listened to their users and figured out a way to turn their wants — not their worst Big Data fears — into money. Read More