By Nitasha Tiku 10/24/11 9:30am

The Real TechStars of New York

Company uniform? (via the Twitter feed of Mr. Pacheco on the right)

Shelby.tv, of TechStars Reality Show Fame, Launches Its Web Video Channel with Apps for the iPhone and iPad

You didn’t think the TechStars fun ended with last week’s after-party at Marquee, now did you? Shelby.tv, the startup that entered New York’s inaugural class as Homefield (a web-based video platform for coaches to share game footage) before pivoting towards a larger market (a channel for web videos) is out of alpha and ready to show users what it can do.

Online and in its spankin’ new iPhone and iPad apps (no beta invite necessary), Shelby.tv aggregates web videos from your Facebook, Twitter, and Tumblr feeds into a single “instant on” channel, kinda like regular TV.

Fans of the TechStars show likely remember Shelby CEO and co-founder Reece Pacheco as the broad-shouldered, good-natured dude who’s “I’m an athlete” refrain was immortalized by the producers at Bloomberg.

Betabeat talked to Mr. Pacheco about why Shelby is a “crazy bitch,” jam sessions at its Union Square offices, how Shelby gets smarter the more you use it. Read More

By Nitasha Tiku 9/21/11 1:16pm

The Real TechStars of New York

davidcam

TechStars, Episode 2: ‘Hide Your Developers, Hide Your Designers’ OnSwipe’s Hiring Errrybody In Here

Last week on the premiere of TechStars, the startups got the good news about their golden ticket into the inaugural New York class (more selective than Hahvard, didja hear?). Last night, the reality show’s second episode (you can watch the whole thing here) focused on Lesson One: Humility–as in, it just might behoove you to get some. Fast. One startup picks up $1 million in funding. One startup goes to Hollywood to meet their idol. And we learn that you don’t have to know a whole lot about gaming to throw around the words “gaming mechanics.” Here’s what you missed! Read More

By Adrianne Jeffries 7/25/11 10:21am

Start-Up Fairy Tales

joe yevoli

Co-Founder of Hot TechStars Start-Up Shelby.tv Left the Company Just as It Scored $1.5 M.

Around the time that on-fire TechStars start-up Shelby.tv was closing its $1.5 million round, co-founder Joe Yevoli walked. It wasn’t that he didn’t have faith in the product; he didn’t have a falling out with the team. He just… wasn’t feeling it. “Truth be told, I don’t watch a lot of web video,” he wrote on his blog today. “But right now if I watch a web video it’s something specific. And, if I miss something, I’m fine with it.” And there was something else: HomeField, a web-based video platform for coaches to share game footage, the precursor to Shelby.tv, was being neglected as co-founders Dan Spinosa and Reece Pacheco found their time sucked away by the social video site. Read More