Welcome to Freshly Minted, where we examine an overlooked deal or funding announcement in tech from the past week and tell you what you need to know and why it matters.
The deal(ish): The hype around the new Kim Kardashian game is causing sudden spike stock price for the game developer, setting stockholders up for a nasty surprise.
We’re not in a tech bubble. We’re just not, and anybody with a decent understanding of market economics can see it pretty clearly. But that doesn’t mean that hype can’t get the best of the market, and set investors up for some pretty public disasters.
The latest impending disaster waiting to happen starts with, of all people, Kim Kardashian.
Guns Don't Kill People 3D Does
Good news for everyone who never got around to reading Lean In: there’s going to be a movie version.
Days after Sheryl Sandberg officially became one of the world’s youngest female billionaires, Deadline has reported that Sony Pictures has made a “preemptive acquisition of film rights” for the Facebook COO’s best-selling book.
Four years ago, a director dropped a steaming, blue, three-dimensional turd worth $1.8 billion, and he called it Avatar. It broke cinematic records like Highest Box Office Gross and Most Eerily Similar to Fern Gully. Because it was 3D, it also gave a lot of people headaches.
But now, director James Cameron is disavowing the use of 3D technology in filmmaking — except for in movies that deserve it, like his. From TotalFilm.com:
Hugh Jackman’s constipation face. Hugh Jackman’s massive pecs. Hugh Jackman’s yelling face. Now look! Hugh Jackman is flying, somehow. Oh, and a hashtag. That’s what you see in (possibly?) the world’s first Vine-based teaser for a movie trailer for The Wolverine, an epic film about a shirtless Mr. Jackman racing to brunch before his reservation window expires.
App for That
As anyone who still can’t believe that the Battleship movie was a real thing (seriously, wtf) will no doubt testify, Hollywood is looking a little strapped for ideas lately. Well, New York Times reports that an unlikely savior might be materializing on the horizon: smartphone apps.
So it’s come to this.
The Times profiles the brand extension efforts of one mobile startup in particular–Outfit7, which is responsible for the Talking Tom app, featuring such memorable characters as “Tom, an irreverent cat, and Ben, a gassy dog.” Yup, that sounds about right.
If you thought the app craze had already hit critical mass, wait until you read today’s Wall Street Journal story about Hollywood’s attempt to break into the app world. Turns out the next big marketing tool for Hollywood agents is branded apps for their celebrity clients. (Shhh, we can hear you groaning from here.)
Creative Artists Agency, one of the most prominent talent management agency in L.A., has partnered with publisher Moonshark “to enlist CAA’s roster of actors, directors and other creative types in making new apps for smartphones and tablets.” As if the current app market isn’t already littered with junk.
Now that Kim Dotcom is in custody, details about the FBI’s two year investigation into Megaupload are surfacing. According to CNET, the grunt work can be traced back to the Motion Picture Association of America.
Record labels and software and videogame companies all accused Megaupload of copyright violations, but it was Hollywood that presented the FBI with “significant evidence.”