Hugh Jackman’s constipation face. Hugh Jackman’s massive pecs. Hugh Jackman’s yelling face. Now look! Hugh Jackman is flying, somehow. Oh, and a hashtag. That’s what you see in (possibly?) the world’s first Vine-based teaser for a movie trailer for The Wolverine, an epic film about a shirtless Mr. Jackman racing to brunch before his reservation window expires.
As anyone who still can’t believe that the Battleship movie was a real thing (seriously, wtf) will no doubt testify, Hollywood is looking a little strapped for ideas lately. Well, New York Times reports that an unlikely savior might be materializing on the horizon: smartphone apps.
So it’s come to this.
The Times profiles the brand extension efforts of one mobile startup in particular–Outfit7, which is responsible for the Talking Tom app, featuring such memorable characters as “Tom, an irreverent cat, and Ben, a gassy dog.” Yup, that sounds about right.
App for That
If you thought the app craze had already hit critical mass, wait until you read today’s Wall Street Journal story about Hollywood’s attempt to break into the app world. Turns out the next big marketing tool for Hollywood agents is branded apps for their celebrity clients. (Shhh, we can hear you groaning from here.)
Creative Artists Agency, one of the most prominent talent management agency in L.A., has partnered with publisher Moonshark “to enlist CAA’s roster of actors, directors and other creative types in making new apps for smartphones and tablets.” As if the current app market isn’t already littered with junk.
Now that Kim Dotcom is in custody, details about the FBI’s two year investigation into Megaupload are surfacing. According to CNET, the grunt work can be traced back to the Motion Picture Association of America.
Record labels and software and videogame companies all accused Megaupload of copyright violations, but it was Hollywood that presented the FBI with “significant evidence.”