Fake Trend Stories

‘Brogramming’ Phenomenon Being Taken Way Too Seriously

BusinessWeek's Douglas MacMillan, WHAT HAVE YOU DONE?

BusinessWeek is feeling some backlash from a story on the rise of the brogrammers, programmers who supposedly drink beer and pop their collars and make out with girls, just like frat guys. We love a fake trend story just as much as the next blog, but yeesh. Even we’re starting to get embarrassed. This is like the time the news media thought owling was a thing. “I think BusinessWeek got punk’d,” tweeted TechCrunch’s Alexia Tsotsis.

But did they? At this point, who is in on what joke has gotten rather muddled. Read More