Planet Google

What New York City’s Been Googling During the Heat Wave


At some point yesterday we saw a tweet that described the air quality in New York right now as not unlike walking through the inside of a dog’s mouth. Sounds about right. It’s the kind of oppressive weather that affects everything from subway platform demeanor (much more death-like) to  clothing choice (midriff baring at an all-time high!) to the will to move two feet in any direction from your busted window unit A/C, which, let’s be honest, you didn’t even bother to properly insulate this year. Sorry, environment! Apparently, it’s also affecting New Yorker’s internet habits.

Betabeat’s sources at Googleplex East noticed some changes in what locals were searching for online and sent us over a report comparing July, 2011 to July, 2010.  Here’s what they found. Read More