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	<title>Betabeat &#187; healthcare</title>
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		<title>Boston Wants Everyone to Know New York Startups Aren&#8217;t So Special, Okay</title>

		<comments>http://betabeat.com/2012/10/boston-new-york-biotech-research-venture-funding/#comments</comments>
		<pubDate>Mon, 22 Oct 2012 15:49:48 -0400</pubDate>
					<link>http://betabeat.com/2012/10/boston-new-york-biotech-research-venture-funding/</link>
			<dc:creator>Kelly Faircloth</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=67341</guid>
		<description><![CDATA[<p><div id="attachment_67351" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2012/10/7158517911_730719475f.jpeg"><img class="size-medium wp-image-67351" title="7158517911_730719475f" alt="" src="http://nyobetabeat.files.wordpress.com/2012/10/7158517911_730719475f.jpeg?w=300" height="225" width="300" /></a><p class="wp-caption-text">"Fuck you, Boston's most successful startup is AMERICA, okay?" -- Paul Revere, probably.</p></div></p>
<p>This weekend, several outlets ran <a href="http://www.boston.com/business/technology/2012/10/21/nyc-sees-progress-quest-become-tech-capital/7qsVwGkYhouzitNL6sSfbL/story.html">an AP story</a> about New York's startup scene, hitting all the high points--CornellNYC, the river of VC money, the local outposts of national companies like Google and Facebook. BostInno, however, <a href="http://bostinno.com/2012/10/22/the-real-difference-between-boston-and-new-yorks-tech-sectors/#ss__247108_242005_0__ss">has a quibble</a>: <!--more--></p>
<blockquote><p>New York is seeing huge activity in Internet and Mobile by <a href="http://betabeat.com/2012/10/quarter-three-vc-funding-dealflow-new-york-city-la-venture-capital-cb-insights/">CB Insights’ categorization</a>. In other words, in software + internet. Boston/Massachusetts has a much more balanced ecosystem, with huge strength in healthcare and, until recently, in energy. And of course we have a growing robotics cluster as well.</p></blockquote>
<p>Of course, as a Boston news outfit, the site decidedly has a dog in this particular fight. But while the spirit of good-natured rivalry between our fair cities inspires a knee-jerk tendency to reply "consumer Internet rules, biotech drools," it's a fair point. Partially because it's so strong here and partially because they're the most obvious to us as consumers, it's easy to lapse into thinking that SoLoMo apps are the whole of technology, but it's just not true.</p>
<p>That said, the VC funding number crunchers over at CB Insights (who don't exactly shy away from <a href="http://betabeat.com/2012/07/new-york-startup-scene-vc-funding-internet/">pointing out</a> New York's weakness on everything that isn't Internet and software) admitted in <a href="http://www.cbinsights.com/blog/venture-capital/quarterly-venture-capital-report-q3-2012">their most recent repor</a>t that New York has been showing "signs of life" in healthcare and green energy. Witness, for example, <a href="http://commercialobserver.com/2012/07/genome-closes-on-150k-sf-101-6th-ave-deal/">the advent </a>of the New York Genome Center, which aims to close the local biotech research gap. New York City has also lately been bolstering its <a href="http://betabeat.com/2012/09/robots-dmitry-grishin-double-y-combinator/">robotics bona fides</a>, and then there's all the excitement around <a href="http://betabeat.com/2012/09/makerbot-replicator-2-3dprinter-brooklyn-swagger/">MakerBot</a> and <a href="http://betabeat.com/2012/10/shapeways-grand-opening-factory-long-island-city-michael-bloomberg-mayor-3d-printing/">Shapeways</a>. Oh, and let's not forget how Armonk-based IBM wants to deploy Watson the AI to <a href="http://www.fastcompany.com/3001739/ibms-watson-learning-its-way-saving-lives">save your life</a>.</p>
<p>All that, and we even have a good ten minutes more of daylight in the winter.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_67351" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2012/10/7158517911_730719475f.jpeg"><img class="size-medium wp-image-67351" title="7158517911_730719475f" alt="" src="http://nyobetabeat.files.wordpress.com/2012/10/7158517911_730719475f.jpeg?w=300" height="225" width="300" /></a><p class="wp-caption-text">"Fuck you, Boston's most successful startup is AMERICA, okay?" -- Paul Revere, probably.</p></div></p>
<p>This weekend, several outlets ran <a href="http://www.boston.com/business/technology/2012/10/21/nyc-sees-progress-quest-become-tech-capital/7qsVwGkYhouzitNL6sSfbL/story.html">an AP story</a> about New York's startup scene, hitting all the high points--CornellNYC, the river of VC money, the local outposts of national companies like Google and Facebook. BostInno, however, <a href="http://bostinno.com/2012/10/22/the-real-difference-between-boston-and-new-yorks-tech-sectors/#ss__247108_242005_0__ss">has a quibble</a>: <!--more--></p>
<blockquote><p>New York is seeing huge activity in Internet and Mobile by <a href="http://betabeat.com/2012/10/quarter-three-vc-funding-dealflow-new-york-city-la-venture-capital-cb-insights/">CB Insights’ categorization</a>. In other words, in software + internet. Boston/Massachusetts has a much more balanced ecosystem, with huge strength in healthcare and, until recently, in energy. And of course we have a growing robotics cluster as well.</p></blockquote>
<p>Of course, as a Boston news outfit, the site decidedly has a dog in this particular fight. But while the spirit of good-natured rivalry between our fair cities inspires a knee-jerk tendency to reply "consumer Internet rules, biotech drools," it's a fair point. Partially because it's so strong here and partially because they're the most obvious to us as consumers, it's easy to lapse into thinking that SoLoMo apps are the whole of technology, but it's just not true.</p>
<p>That said, the VC funding number crunchers over at CB Insights (who don't exactly shy away from <a href="http://betabeat.com/2012/07/new-york-startup-scene-vc-funding-internet/">pointing out</a> New York's weakness on everything that isn't Internet and software) admitted in <a href="http://www.cbinsights.com/blog/venture-capital/quarterly-venture-capital-report-q3-2012">their most recent repor</a>t that New York has been showing "signs of life" in healthcare and green energy. Witness, for example, <a href="http://commercialobserver.com/2012/07/genome-closes-on-150k-sf-101-6th-ave-deal/">the advent </a>of the New York Genome Center, which aims to close the local biotech research gap. New York City has also lately been bolstering its <a href="http://betabeat.com/2012/09/robots-dmitry-grishin-double-y-combinator/">robotics bona fides</a>, and then there's all the excitement around <a href="http://betabeat.com/2012/09/makerbot-replicator-2-3dprinter-brooklyn-swagger/">MakerBot</a> and <a href="http://betabeat.com/2012/10/shapeways-grand-opening-factory-long-island-city-michael-bloomberg-mayor-3d-printing/">Shapeways</a>. Oh, and let's not forget how Armonk-based IBM wants to deploy Watson the AI to <a href="http://www.fastcompany.com/3001739/ibms-watson-learning-its-way-saving-lives">save your life</a>.</p>
<p>All that, and we even have a good ten minutes more of daylight in the winter.</p>
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			<media:title type="html">kfairclothobserver</media:title>
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		<title>WeWork Labs Opens San Francisco Incubator, Starts Offering Health Insurance to All WeWork Members</title>

		<comments>http://betabeat.com/2012/05/wework-labs-opens-san-francisco-incubator-starts-offering-health-insurance-to-all-wework-members/#comments</comments>
		<pubDate>Tue, 08 May 2012 09:00:33 -0400</pubDate>
					<link>http://betabeat.com/2012/05/wework-labs-opens-san-francisco-incubator-starts-offering-health-insurance-to-all-wework-members/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=44149</guid>
		<description><![CDATA[<p><div id="attachment_44380" class="wp-caption aligncenter" style="width: 510px"><a href="http://nyobetabeat.files.wordpress.com/2012/05/tumblr_m3not7wocj1qdwlmq.jpg"><img class="size-full wp-image-44380" title="WeWork Labs SF" src="http://nyobetabeat.files.wordpress.com/2012/05/tumblr_m3not7wocj1qdwlmq.jpg" alt="" width="500" height="375" /></a><p class="wp-caption-text">WeWork Labs SF</p></div></p>
<p>WeWork Labs, the coworking space for early-stage startups, which moved to 17,000 square foot space in March, is planning on doubling its size. By July, the incubatorish offices will occupy both the third and fourth floor of 175 Varick Street. <a href="http://weworklabs.com/">Applications are welcome</a> for June, but it's already at capacity now with more than 100 startups, including Longreads, Fitocracy, Scrollkit, and Material Wrld.</p>
<p>As suspected, WeWork Labs also officially announced its expansion into San Francisco, eWork cofounder Matt Shampine told Betabeat. The two-floor space, at 156 2nd Street, will hold about 100 people and open its doors May 14th with <a href="http://weworklabs.com/">applications open immediately</a>. Three directors have already been named: Kaitlin Pike, a RallyPad Mentor and the "charming host of #sfnightowls," Seth Blank, founder and CEO of Trove, and Dave Nugent, a freelance Drupal developer who runs the SF JavaScript Meetup and GamesJS.<!--more--></p>
<p>For those of you trying to keep track of the company's seemingly-unstoppable coworking juggernaut, WeWork Labs is the early-stage arm of WeWork, a larger coworking network that offers boutique office space to any startup in five locations--four in New York and one in L.A--and raised<a href="http://www.betabeat.com/2012/01/30/weworks-raises-6-85-million-and-moves-west-01302012/"> $6.85 million</a> in January.</p>
<p>But where WeWork companies are typically in the one-15 employee range, WeWork Labs focuses on the one-three employee range. Through sponsors like Microsoft, Pepsi, JWT and WilmerHale, WeWork Labs is able to offer cheaper space ($300 month-to-month) and access to services like office hours with WilmerHale or flat packages on, say, financial advice for raising a seed round. Organizations like SkillShare are free to host classes there as long as the Labs's members can attend.</p>
<p>"If we have extra resources, like money, we just stick it back into the community," said Mr. Shampine, describing WeWork Labs. "For instance, one of our startups wanted to have an event during Internet Week, so we got Pepsi to throw in the food and drink and her startup is a beer startup so she got the alcohol sponsor and then we helped by throwing in money for cups and napkins and plates and stuff like that."</p>
<p>WeWork Labs doesn't offer investment or take equity. "We think of it more as a residency in a lot of ways because it has all the resources you need in it and you’re surrounded by people in similar situations," said Mr. Shampine.</p>
<p>With its new SF outpost, WeWork Labs can be an asset to bicoastal or peripatetic young founders. "We’ve already had a few startups that started in New York like Tout and Idonethis," said Mr. Shampine. "They both went over to California for accelerators and ended up staying over there—but now they both moved into the WeWork building. It’s all about keeping the community and the family growing and everyone together."</p>
<p>To further support the needs of young startups, WeWork is offering healthcare to all its members--not just Labs residents. "Prices are as low as $360/month and the coverage is good," Mr. Shampine wrote on his <a href="http://mattshampine.tumblr.com/post/22593356713/wework-labs-sf-bound-growing-in-nyc-and-now">personal Tumblr</a>.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_44380" class="wp-caption aligncenter" style="width: 510px"><a href="http://nyobetabeat.files.wordpress.com/2012/05/tumblr_m3not7wocj1qdwlmq.jpg"><img class="size-full wp-image-44380" title="WeWork Labs SF" src="http://nyobetabeat.files.wordpress.com/2012/05/tumblr_m3not7wocj1qdwlmq.jpg" alt="" width="500" height="375" /></a><p class="wp-caption-text">WeWork Labs SF</p></div></p>
<p>WeWork Labs, the coworking space for early-stage startups, which moved to 17,000 square foot space in March, is planning on doubling its size. By July, the incubatorish offices will occupy both the third and fourth floor of 175 Varick Street. <a href="http://weworklabs.com/">Applications are welcome</a> for June, but it's already at capacity now with more than 100 startups, including Longreads, Fitocracy, Scrollkit, and Material Wrld.</p>
<p>As suspected, WeWork Labs also officially announced its expansion into San Francisco, eWork cofounder Matt Shampine told Betabeat. The two-floor space, at 156 2nd Street, will hold about 100 people and open its doors May 14th with <a href="http://weworklabs.com/">applications open immediately</a>. Three directors have already been named: Kaitlin Pike, a RallyPad Mentor and the "charming host of #sfnightowls," Seth Blank, founder and CEO of Trove, and Dave Nugent, a freelance Drupal developer who runs the SF JavaScript Meetup and GamesJS.<!--more--></p>
<p>For those of you trying to keep track of the company's seemingly-unstoppable coworking juggernaut, WeWork Labs is the early-stage arm of WeWork, a larger coworking network that offers boutique office space to any startup in five locations--four in New York and one in L.A--and raised<a href="http://www.betabeat.com/2012/01/30/weworks-raises-6-85-million-and-moves-west-01302012/"> $6.85 million</a> in January.</p>
<p>But where WeWork companies are typically in the one-15 employee range, WeWork Labs focuses on the one-three employee range. Through sponsors like Microsoft, Pepsi, JWT and WilmerHale, WeWork Labs is able to offer cheaper space ($300 month-to-month) and access to services like office hours with WilmerHale or flat packages on, say, financial advice for raising a seed round. Organizations like SkillShare are free to host classes there as long as the Labs's members can attend.</p>
<p>"If we have extra resources, like money, we just stick it back into the community," said Mr. Shampine, describing WeWork Labs. "For instance, one of our startups wanted to have an event during Internet Week, so we got Pepsi to throw in the food and drink and her startup is a beer startup so she got the alcohol sponsor and then we helped by throwing in money for cups and napkins and plates and stuff like that."</p>
<p>WeWork Labs doesn't offer investment or take equity. "We think of it more as a residency in a lot of ways because it has all the resources you need in it and you’re surrounded by people in similar situations," said Mr. Shampine.</p>
<p>With its new SF outpost, WeWork Labs can be an asset to bicoastal or peripatetic young founders. "We’ve already had a few startups that started in New York like Tout and Idonethis," said Mr. Shampine. "They both went over to California for accelerators and ended up staying over there—but now they both moved into the WeWork building. It’s all about keeping the community and the family growing and everyone together."</p>
<p>To further support the needs of young startups, WeWork is offering healthcare to all its members--not just Labs residents. "Prices are as low as $360/month and the coverage is good," Mr. Shampine wrote on his <a href="http://mattshampine.tumblr.com/post/22593356713/wework-labs-sf-bound-growing-in-nyc-and-now">personal Tumblr</a>.</p>
]]></content:encoded>
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			<media:title type="html">jhanasobserver</media:title>
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		<media:content url="http://nyobetabeat.files.wordpress.com/2012/05/tumblr_m3not7wocj1qdwlmq.jpg" medium="image">
			<media:title type="html">WeWork Labs SF</media:title>
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		<title>Zeel, the Crunchier Zocdoc for Alternative Healthcare, Now Lists 2,300 Massage Therapists, Acupuncturists, and More</title>

		<comments>http://betabeat.com/2012/04/zeel-crunchier-zocdoc-alternative-healthcare-funding-1-5-million-04202012/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 16:35:42 -0400</pubDate>
					<link>http://betabeat.com/2012/04/zeel-crunchier-zocdoc-alternative-healthcare-funding-1-5-million-04202012/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=41122</guid>
		<description><![CDATA[<p><div id="attachment_41140" class="wp-caption alignleft" style="width: 410px"><a href="http://nyobetabeat.files.wordpress.com/2012/04/samerhamadeh_headshot.jpg"><img class="size-medium wp-image-41140" title="SamerHamadeh_headshot" src="http://nyobetabeat.files.wordpress.com/2012/04/samerhamadeh_headshot.jpg?w=400&h=260" alt="" width="400" height="260" /></a><p class="wp-caption-text">Mr. Hamadeh</p></div></p>
<p>Betabeat first met <a href="http://www.zeel.com/">Zeel</a>, a Zocdoc-type appointment-booking service, last month when the mentoring program Startup "<a href="http://www.betabeat.com/2012/03/13/startup-health-academy-inaugural-clas/">Don't Call Us An Incubator</a>" Health announced its inaugural class. The New York-based company vets alternative healthcare providers like specialized massage therapists, chiropractors, registered dietitians, acupuncturists. Users can search listings by price, location, years of experience, and certification.</p>
<p>The company makes money if you book an appointment through <a href="http://www.zeel.com/">Zeel</a>. Service providers are charged a 12 to 13 percent fee, inclusive of credit card fees, which ends up netting Zeel about $9 per transaction. Zocdoc, on the other hand, makes money by charging physicians to be listed on its site.</p>
<p><!--more--></p>
<p>Today, Zeel announced a second tranche of investors in a seed round that TechCrunch reports <a href="http://techcrunch.com/2012/04/20/zeel-the-zocdoc-for-alternative-healthcare-providers-lands-another-investment/">totals $1.5 million</a>. The latest infusion of capital was led by  Prolog Ventures, VC firm focusing in life sciences and healthcare, along with Shopwell.com CEO Brian Witlin, an entrepreneur-in-residence at IDEO, angel investor Ritesh Veera, as well <a href="http://www.faoventures.com/">FAO Ventures</a> founder Farooq Oomerbhoy.</p>
<p>With providers offering massages and acupuncture treatments, we weren't sure if this was supposed to be about pampering or actual healthcare. (After all, the tagline at the top of the site mentions "beauty.") CEO Samer Hamadeh, a former EIR at Lightspeed Venture, who cofounded Zeel with his wife, assured us it was the latter. "We're tilted toward what I like to say is the more medically-oriented nature of health and wellness," he explained over the phone. "Unfortunately there’s no terminology in this space that’s accepted across the board or approved by everybody. It’s very annoying! I’m going to have us lead the effort to name what this industry is. Doctors call it integrated medicine. The NIH calls it complementary and alternative medicine, which they shorten to CAM. Some people call it healthy living. It’s just nuts."</p>
<p>Although there are yoga and pilates instructors on the site, he said, "they actually have these extra certification for arthritis, sports injury, neck pain, and more medically-oriented modalities. The preponderance of our customers have issues that they’re dealing with and were referred to by a doctor."</p>
<p>Since launching in January, Zeel has expanded from listing 1,000 practitioners up to 2,300 in 11 different cities. Because they started in New York, about half are located here. Thus far, Zeel has managed to sync up about a third the providers' schedules and plans on adding more. That's vital to the service because it makes booking appointments easier. Mr. Hamadeh pointed out that Zeel actually has an easier time with this than Zocdoc since doctors typically use one of the <a href="http://techcrunch.com/2010/01/22/techcrunch40-alum-zocdoc-launches-in-san-francisco/">1,400 different practice management software systems</a>, which are often client-server based, rather than the dozens of internet-based scheduling calendars out there like Google Calendar, Schedulicity or Genbook.</p>
<p>"Zocdoc has been very clever in creating the illusion of realtime availability, but they aren’t really synching. They’re painstakingly trying to get doctors to actually be online," he said, in some instances writing code to surface when doctors are available rather than being able to easily automate the process. However, he acknowledged that that may be changing. With the Zocdoc's newfound power in the market and recent regulations about modernizing healthcare infrastructure, Mr. Hamadeh said he heard Zocdoc was able to convince some of the practice management software providers to assist with realtime scheduling.</p>
<p>Thus far, the most popular services on Zeel have been the ones that "don't require the consumers to do any work," said Mr. Hamadeh. "Massage--I like to joke that you’re just lying down on the table and it’s kind of nice, as opposed to yoga or personal training where you’re tying to improve an injured joint."</p>
<p><span id="internal-source-marker_0.5720408908091486">"</span>There are customers on our site who just want a really nice massage in their hotel room or home," he said. "Some people are like, 'Hey, I can get a better massage than at Bliss Spa.' And they really can." But Zeel was designed to help customers who have pain or chronic conditions and are booking appointments every week. "We don’t turn away the luxury customers, but they have a lot of options. They can go to a spa or get a Groupon." Patients with fibromyalgia, he said, don't have those choices.</p>
<p>In the month or so that Zeel has been working with Startup Health, the program has already been helpful in making introductions with the heads at consumer innovation at the all the major insurers. With rising healthcare costs, Mr. Hamadeh noted, insurers are "very motivated" to get in front of the notion of consumers taking charge of their own health.</p>
<p>"I have a slide in my pitch deck that I keep refining showing that the average back pain patient has insurers and employers spending $10,000 to alleviate back pain with surgery and drugs, and it isn't working." With alternative healthcare, he claims, " You can literally spend $3,000," and get better results.</p>
<p>"If we do our job right," said Mr. Hamadeh, "Insurance companies are going to work with us and say, 'Here’s a pot of money that our members at Aetna or Oxford can spend on these practitioners.' And we hope they’ll choose us to sort of build that platform for them."</p>
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		<content:encoded><![CDATA[<p><div id="attachment_41140" class="wp-caption alignleft" style="width: 410px"><a href="http://nyobetabeat.files.wordpress.com/2012/04/samerhamadeh_headshot.jpg"><img class="size-medium wp-image-41140" title="SamerHamadeh_headshot" src="http://nyobetabeat.files.wordpress.com/2012/04/samerhamadeh_headshot.jpg?w=400&h=260" alt="" width="400" height="260" /></a><p class="wp-caption-text">Mr. Hamadeh</p></div></p>
<p>Betabeat first met <a href="http://www.zeel.com/">Zeel</a>, a Zocdoc-type appointment-booking service, last month when the mentoring program Startup "<a href="http://www.betabeat.com/2012/03/13/startup-health-academy-inaugural-clas/">Don't Call Us An Incubator</a>" Health announced its inaugural class. The New York-based company vets alternative healthcare providers like specialized massage therapists, chiropractors, registered dietitians, acupuncturists. Users can search listings by price, location, years of experience, and certification.</p>
<p>The company makes money if you book an appointment through <a href="http://www.zeel.com/">Zeel</a>. Service providers are charged a 12 to 13 percent fee, inclusive of credit card fees, which ends up netting Zeel about $9 per transaction. Zocdoc, on the other hand, makes money by charging physicians to be listed on its site.</p>
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<p>Today, Zeel announced a second tranche of investors in a seed round that TechCrunch reports <a href="http://techcrunch.com/2012/04/20/zeel-the-zocdoc-for-alternative-healthcare-providers-lands-another-investment/">totals $1.5 million</a>. The latest infusion of capital was led by  Prolog Ventures, VC firm focusing in life sciences and healthcare, along with Shopwell.com CEO Brian Witlin, an entrepreneur-in-residence at IDEO, angel investor Ritesh Veera, as well <a href="http://www.faoventures.com/">FAO Ventures</a> founder Farooq Oomerbhoy.</p>
<p>With providers offering massages and acupuncture treatments, we weren't sure if this was supposed to be about pampering or actual healthcare. (After all, the tagline at the top of the site mentions "beauty.") CEO Samer Hamadeh, a former EIR at Lightspeed Venture, who cofounded Zeel with his wife, assured us it was the latter. "We're tilted toward what I like to say is the more medically-oriented nature of health and wellness," he explained over the phone. "Unfortunately there’s no terminology in this space that’s accepted across the board or approved by everybody. It’s very annoying! I’m going to have us lead the effort to name what this industry is. Doctors call it integrated medicine. The NIH calls it complementary and alternative medicine, which they shorten to CAM. Some people call it healthy living. It’s just nuts."</p>
<p>Although there are yoga and pilates instructors on the site, he said, "they actually have these extra certification for arthritis, sports injury, neck pain, and more medically-oriented modalities. The preponderance of our customers have issues that they’re dealing with and were referred to by a doctor."</p>
<p>Since launching in January, Zeel has expanded from listing 1,000 practitioners up to 2,300 in 11 different cities. Because they started in New York, about half are located here. Thus far, Zeel has managed to sync up about a third the providers' schedules and plans on adding more. That's vital to the service because it makes booking appointments easier. Mr. Hamadeh pointed out that Zeel actually has an easier time with this than Zocdoc since doctors typically use one of the <a href="http://techcrunch.com/2010/01/22/techcrunch40-alum-zocdoc-launches-in-san-francisco/">1,400 different practice management software systems</a>, which are often client-server based, rather than the dozens of internet-based scheduling calendars out there like Google Calendar, Schedulicity or Genbook.</p>
<p>"Zocdoc has been very clever in creating the illusion of realtime availability, but they aren’t really synching. They’re painstakingly trying to get doctors to actually be online," he said, in some instances writing code to surface when doctors are available rather than being able to easily automate the process. However, he acknowledged that that may be changing. With the Zocdoc's newfound power in the market and recent regulations about modernizing healthcare infrastructure, Mr. Hamadeh said he heard Zocdoc was able to convince some of the practice management software providers to assist with realtime scheduling.</p>
<p>Thus far, the most popular services on Zeel have been the ones that "don't require the consumers to do any work," said Mr. Hamadeh. "Massage--I like to joke that you’re just lying down on the table and it’s kind of nice, as opposed to yoga or personal training where you’re tying to improve an injured joint."</p>
<p><span id="internal-source-marker_0.5720408908091486">"</span>There are customers on our site who just want a really nice massage in their hotel room or home," he said. "Some people are like, 'Hey, I can get a better massage than at Bliss Spa.' And they really can." But Zeel was designed to help customers who have pain or chronic conditions and are booking appointments every week. "We don’t turn away the luxury customers, but they have a lot of options. They can go to a spa or get a Groupon." Patients with fibromyalgia, he said, don't have those choices.</p>
<p>In the month or so that Zeel has been working with Startup Health, the program has already been helpful in making introductions with the heads at consumer innovation at the all the major insurers. With rising healthcare costs, Mr. Hamadeh noted, insurers are "very motivated" to get in front of the notion of consumers taking charge of their own health.</p>
<p>"I have a slide in my pitch deck that I keep refining showing that the average back pain patient has insurers and employers spending $10,000 to alleviate back pain with surgery and drugs, and it isn't working." With alternative healthcare, he claims, " You can literally spend $3,000," and get better results.</p>
<p>"If we do our job right," said Mr. Hamadeh, "Insurance companies are going to work with us and say, 'Here’s a pot of money that our members at Aetna or Oxford can spend on these practitioners.' And we hope they’ll choose us to sort of build that platform for them."</p>
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