Space the Final Frontier
Renowned physicist and biggest baller alive Neil deGrasse Tyson is one of the Internet’s favorite heroic figures; he is so beloved by science geeks and techies alike that at an event hosted by Gizmodo last summer, attendees broke into spontaneous applause at the mere mention of his name.
Mr. Tyson is the director at New York’s popular Hayden Planetarium at the Rose Center for Earth and Space uptown. The Planetarium, as wondrous as it is, has a bit of a branding problem: namely, it boasts the same name as actress Hayden Panittiere, star of the new series Nashville, which we keep hearing is actually good but like, really? Is it?
Last night, gangs of glammed-out New York techies and science enthusiasts trekked uptown to the Rose Center for Earth and Space to take in a stunningly optimistic program presented by Gizmodo and the American Museum of Natural History. The event was planned and hosted by Gawker Media founder Nick Denton (with the help of Brew PR), who appeared so eager about the “celebration of technology and discovery” that he tweeted about it numerous times prior to the event, published a grandiose blog post on Gizmodo reveling in the glorious achievements of science, and sent out an email to attendees: “This evening should be inspiring and fun,” he wrote.
“I’ve never seen Nick so excited for a social event,” one colleague remarked.
And who could begrudge Mr. Denton his excitement? The event was everything he claimed it would be–and perhaps more, depending on how many free cocktails you indulged in. Hosted by Ellen V. Futter, the president of the American Museum of Natural History, Foursquare founder Dennis Crowley and Mr. Denton himself, the gathering was as swank and inspiring as expected.