Profiles

Hatched: Anastasia Leng on Leaving Google to Start a Million-Dollar Company

Ms. Leng (second from left) and the Hatch team. (Photo by Jordyn Taylor)

If you’d looked for Anastasia Leng five years ago, you’d find her on Google’s New Business Development team in London, working on products like Google Wallet and Google Chrome years before they were released to the public.

But when we found Ms. Leng, it was in the tiny Manhattan office of Hatch, the ecommerce company she founded with fellow ex-Googler Ryan Hayward. Ms. Leng is also Hatch’s chief business officer. Launched in November 2012 — just a few months after Ms. Leng quit her job at Google — the site lets users commission personalized gifts from vetted makers, artists and designers. Read More

the startup rundown

Startup News: NWC+HP and a Hard Candy Launch

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HIP LIKE HP. New Work City just signed its newest sponsor: HP. “This is really great for us, as their support will play a huge part in helping us make ongoing improvements to the space and community. To consummate the relationship, we’re hosting an event on December 5th. I’ll have more details next week. In the meantime, come play with some new gadgets and help us help HP make printing suck less!

FITOCRACY PUSH. “Fitness is something that people tend to take very seriously so it should be no surprise that when they embark on the quest to better bodies, they want their chosen tools to be the best they can be. Since the beginning, one of the most often requested features for Fitocracy has been a way to visualize your workout progress over time. And so it is with incredible excitement that we announce the official release of Graphs on Fitocracy.” Read More