App for That

American Express Launches ‘I Will Volunteer,’ a 9/11 Facebook App


Non-profit organizations like HandsOn Network and MyGoodDeed are leading a “Day of Service and Remembrace” for the upcoming tenth anniversary of 9/11. In support, American Express launched a Facebook application today called “I Will Volunteer” to reach out to its more than 2 million Facebook fans. (A credit card company has a couple million fans? Somebody’s working their social media strat right.)

HandsOn Network is powering the app, which lets users access a searchable 9/11 Day database to sign up for nearby volunteering activities and share it with friends to encourage more people to volunteer. According to The Next Web, current opportunities include revitalizing schools on the Lower East Side as well as programs around the country, such as turning an abandoned airport hanger in L.A. into a community center. Read More