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	<title>Betabeat &#187; HackPR</title>
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		<title>Booting Up: Hacking Press Coverage for Fun and Profit</title>

		<comments>http://betabeat.com/2012/10/hackpr-first-round-capital-lendup-meetup-instagram/#comments</comments>
		<pubDate>Wed, 10 Oct 2012 07:30:46 -0400</pubDate>
					<link>http://betabeat.com/2012/10/hackpr-first-round-capital-lendup-meetup-instagram/</link>
			<dc:creator>Kelly Faircloth</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=65781</guid>
		<description><![CDATA[<p><div id="attachment_65792" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2012/10/3285858542_44bf351ee3.jpeg"><img class="wp-image-65792 " title="3285858542_44bf351ee3" src="http://nyobetabeat.files.wordpress.com/2012/10/3285858542_44bf351ee3.jpeg?w=300" alt="" width="300" height="199" /></a><p class="wp-caption-text">Time for school! (Photo: flickr.com/slambert)</p></div></p>
<p>First Round Capital has built a brand-new platform for startups seeking press coverage: HackPR, designed to connect them with journalists. The firm is hoping to replicate the same kind of buzz that made Warby Parker an e-commerce darling after an early profile in GQ. [<a href="http://techcrunch.com/2012/10/09/first-round-capital-launches-a-platform-for-startups-to-hack-pr/">TechCrunch</a>]</p>
<p>Kids from Cornell got a tour of the New York startup scene yesterday. [<a href="http://www.nydailynews.com/new-york/cornell-geniuses-check-city-school-startup-plans-article-1.1178914"><em>New York Daily News</em></a>]</p>
<p>Kleiner Perkins, Andreessen Horowitz and Google Ventures are all backing a startup called LendUp, which'll make small loans (think $300) to people with poor credit. Basically, it's an alternative to the traditional payday loan, with friendlier customer service. Good luck and God bless. [<a href="http://allthingsd.com/20121010/kleiner-perkins-andreessen-horowitz-google-ventures-fund-payday-loan-alternative-lendup/">AllThingsD</a>]</p>
<p>No, you're not just imagining it: There are Meetups everywhere, all the time, for everything. You're going to need <a href="http://betabeat.com/2012/02/im-here-to-make-friends-meetup-tour/">to be strategic </a>in your selection. [<a href="http://www.wnyc.org/shows/newtechcity/blogs/new-tech-city-blog/2012/oct/09/tech-booms-new-york-city-so-do-meetups/">WYNC</a>]</p>
<p>Please enjoy this <em>cri de coeur </em>against Instagram filters, which are basically photography training wheels. [<a href="http://www.wired.com/rawfile/2012/10/opinion-filter-free-photography-democratization/"><em>Wired</em></a>]</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_65792" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2012/10/3285858542_44bf351ee3.jpeg"><img class="wp-image-65792 " title="3285858542_44bf351ee3" src="http://nyobetabeat.files.wordpress.com/2012/10/3285858542_44bf351ee3.jpeg?w=300" alt="" width="300" height="199" /></a><p class="wp-caption-text">Time for school! (Photo: flickr.com/slambert)</p></div></p>
<p>First Round Capital has built a brand-new platform for startups seeking press coverage: HackPR, designed to connect them with journalists. The firm is hoping to replicate the same kind of buzz that made Warby Parker an e-commerce darling after an early profile in GQ. [<a href="http://techcrunch.com/2012/10/09/first-round-capital-launches-a-platform-for-startups-to-hack-pr/">TechCrunch</a>]</p>
<p>Kids from Cornell got a tour of the New York startup scene yesterday. [<a href="http://www.nydailynews.com/new-york/cornell-geniuses-check-city-school-startup-plans-article-1.1178914"><em>New York Daily News</em></a>]</p>
<p>Kleiner Perkins, Andreessen Horowitz and Google Ventures are all backing a startup called LendUp, which'll make small loans (think $300) to people with poor credit. Basically, it's an alternative to the traditional payday loan, with friendlier customer service. Good luck and God bless. [<a href="http://allthingsd.com/20121010/kleiner-perkins-andreessen-horowitz-google-ventures-fund-payday-loan-alternative-lendup/">AllThingsD</a>]</p>
<p>No, you're not just imagining it: There are Meetups everywhere, all the time, for everything. You're going to need <a href="http://betabeat.com/2012/02/im-here-to-make-friends-meetup-tour/">to be strategic </a>in your selection. [<a href="http://www.wnyc.org/shows/newtechcity/blogs/new-tech-city-blog/2012/oct/09/tech-booms-new-york-city-so-do-meetups/">WYNC</a>]</p>
<p>Please enjoy this <em>cri de coeur </em>against Instagram filters, which are basically photography training wheels. [<a href="http://www.wired.com/rawfile/2012/10/opinion-filter-free-photography-democratization/"><em>Wired</em></a>]</p>
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