When celebs dip their perfectly pedicured toes into the tech world, the results often feel crass and unnecessary. Do we really need this “clean-living startup” from Jessica Alba? Does anyone read Gwyneth Paltrow’s GOOP in earnest? And why did we have to download a bad app to listen to Jay-Z’s latest album?
But you can’t get much more crass than Shots of Me, a selfie app backed by a big chunk of change from Justin Bieber. So why do we need this selfie app? “Immaturity fuels bullying and drama-filled comment reels,” TechCrunch points out. “So RockLive has taken funding from Justin Bieber to solve these problems with Shots of Me, a self-portrait photo sharing iOS app that launches today.”
You know who isn’t the biggest fan of the World Wide Web? Website owner, Aol host and app developer Gwyneth Paltrow.
The Duchess of Goop told E! News that the Internet is a cause of concern at her house because of all the weird things daughter Apple can see on it. It’s a freighting place, she said, like sitting through a viewing of View from the Top scary. Anyway, she sung the praises of her “super-smart” daughter for constant inquiries about normal childlike things, such as the sun, devil and renewable energy.
Yesterday, porcelain humanoid Gwyneth Paltrow stopped by a “Meet the Developer” panel at the Soho Apple Store (you know, the one that doesn’t flood) in order to promote her latest moneymaking scheme, a series of goop-branded travel apps.
While she was at it, she deigned to explain the use case for this brand Read More
Talking Orbit gum stick Ryan Seacrest announced today that he’s producing a new program for Aol, but sadly (luckily?) it doesn’t include any of the Kardashians. Rather, it’s a 10-episode series with appearances from relationship coach Gwyneth Paltrow. The Web-only deal is his production company’s first foray into creating digital programming.
Variety called the deal an “organic evolution” for Mr. Seacrest since his Internet prowess has racked him up millions of followers on Twitter and Instagram. Combined with his popularity, a presumably high Klout score and his connections with Valley big-wigs (like Twitter CEO Dick Costolo), he’s become their go-to guy for communicating with middle America.
Time to get GOOP
Just yesterday Betabeat was writing about how New York is becoming a hotbed for location based apps and then, blam, this cool sector intersects with one of our least favorite tech trends: the celebrity app. According Read More