Airbnb and Jetsetter better step up their local luxury game. Today, onefinestay, the London-based home-rental company announced it would be heading stateside, flush with $12 million in financing, and ready to open up its “unhotel” model in New York City. What, exactly, is an “unhotel”? Basically, just a fancy way of saying Airbnb for the fabulous set or Jetsetter’s Homes listings. The company finds high-end private abodes, takes care of the photography, marketing, and insurance, and offers amenities like linens and cleaning.
Global investment firm Canaan Partners, which has offices in New York and Silicon Valley, led the round. Existing investors Index Ventures and PROfounders also participated. Index has certainly been a busy beaver. Since revealing its new $442 million fund Sunday night, Index has already announced four deals, including New York darlings Codecademy and Shapeways. (Onefinestay cofounder and CEO Greg Marsh spent three years on Index Ventures’ IT investment team.) Read More