When Lawyers Send Letters
The week-long anticipation is finally over. Jordan Bishop, the Toronto man behind the Internet’s first blind crowdfunding campaign, has finally revealed his mystery product: greeting cards.
Mr. Bishop launched the crazy — but also genius — Crowdtilt campaign last Wednesday, wherein he proclaimed, “I’m going to do something I’ve never seen done before: I’m going to sell you my product before I tell you what it is.”
Deja vu? Matthew Inman, creator of the popular comic series The Oatmeal, is being sued again, this time for trademark infringement.
A greeting card company called Oatmeal Studios didn’t take kindly to Mr. Inman’s decision to collaborate with Recycled Greetings to turn his web comics into greeting cards, available for purchase in his online store. Ars Technica reports that the Massachusetts-based company has sued Mr. Inman for trademark infringement, arguing that his crossover into the ever-competitive greeting card market will confuse potential customers, who might not know The Oatmeal and Oatmeal Studios are different properties.