Hardware is the New Software

Grand St. Reimagines Retail for Personalized Tech: Hardware Has Changed, So Should the Way It’s Sold

Ms. Peyton (Photo: @msg via AmandaPeyton.com)

All that hardware-is-the-new-software talk you’ve been hearing will soon get an equally avant-garde means of distribution, courtesy of a new venture called Grand St. “We are re-thinking online electronics retail for this new era in hardware,” Grand St. cofounder Amanda Peyton, a Y Combinator alum, told Betabeat.

Between the financial model for hardware shifting–with pre-sales on Kickstarter and IndieGoGo or product development through Quirky–not to mention 3D printing and rise of the maker, “The experience of finding and buying new personal technology needs to adapt as well,” Ms. Peyton wrote on her blog yesterday, in an introduction to Grand St. Read More