Advertising

CEO Admits He Created Fake Identities To Get Press Coverage

Mr. Anderson (LinkedIn)

Meet Jamie Anderson. He’s an Internet marketer in Edinburgh, Scotland, who claims his ingenious “reverse graffiti” campaign helped him earn press coverage and new clients for his SEO company. But in reality, his campaign was completely unremarkable — he only got the media attention by lying to the press.

Back in November 2013, Mr. Anderson used reverse graffiti to advertise his SEO company, RNR SEO. In case you’re not familiar with the “old media” advertising technique, “reverse graffiti” is the act of creating words and images on grimy surfaces by strategically washing away sections of dirt — like if you used your finger to write “BETABEAT WUZ HERE” on a dusty car window. Read More