Play Your Video Games

Groundbreaking Educational Video Game Teaches Little Girls How to Be Upper East Side Socialites

(Screencap: Dress Up Games)

It’s so hard to instill the right values in your children these days. If you don’t teach them to be power-hungry, wealth-obsessed superficials, who will? With that in mind, a new video game from IDEA Studios may be the perfect holiday gift for your little one. It’s called Upper East Side Makeover, and it will turn your 10-year-old daughter into a Gossip Girl yet.

Where other video games might teach your child basic math or hand-eye coordination, Upper East Side Makeover offers the chance for your child to learn the crucial skills of proper exfoliation, backstabbing and vicious social climbing. Read More

shameless rumormongering

Rumor Roundup: Mo Koyfman’s Icelandic Bachelor Party, Attack of the Silicon Valley Viewing Parties

Mo Koyfman

Bjorking Your Bachelor Party As a sign of just how many bachelor parties an up-and-coming venture bro is obligated to attend, during a recent PandoMonthly panel, Thrillist Ben Lerer said if he had to pick a totally ordinary superpower, it would be making sure his wife was cool with him going to bachelor parties. (To be fair, it took him a long time to come up with it, so it might not be that high on his list.) Hopefully his better half was understanding about a recent trip Mr. Lerer took to Iceland celebrate the end of singledom for Spark Capital’s Mo Koyfman.

The recently promoted general partner invited a number of other techies for the festivities, including cofounder Ben Leventhal and what looks an awful lot like Jakob Lodwick and Ricky Van Veen, who Mr. Koyfman would know from his days as an IAC executive “adult supervising” College Humor. Definitely present? Author and MSNBC cohost Touré! Mr. Koyfman tested hashtags for Instagramming his international excursion, trying out #koyfops before settling on #icemomo, although NYC yoga instructor Heather Lilleston also suggested #mochella. Read More

Kids These Days

Alloy, to Further Dominate Young Adult Market with ‘Next Generation Media’ Factory

All your young adults are belong to us.

With 3 percent of Twitter’s servers devoted to Justin Bieber, there is no denying millenials are a power force on the internet. Alloy, the creator of books like Gossip Girl, Vampire Diaries and Sisterhood of the Traveling Pants, among others, has honed its formula for churning out youth bestsellers and accompanying spin-offs to perfection.

Tween and teen-oriented page turners were Alloy’s bread and butter, but the company has lost its faith in books; instead turning to the web and television for eyeballs and mindshare. Alloy Digital, a division of Alloy Media + Marketing, says it reaches more than 60 70 million youngsters a month through its network of websites including the websites for the aforementioned series, new-fangled products like this confusing Facebook app, and Read More