Visiting Dignitaries

Blake Lively’s New Lifestyle Site ‘Will Be a Site. But Not Necessarily Lifestyle.’

Does this person look like a lifestyle blogger to you?!?! (Yes. The answer is yes.) (Photo: Getty)

Blake Lively is a celebrity with such a bland persona, this interview from New York Magazine’s The Cut blog starts out, “Blake Lively walks into the room, chewing.”

What could be less exciting? “Blake Lively lies still, breathing.” That’s it. That’s the only less exciting activity.

Still, we are talking about her. This time, it’s because she’s starting a lifestyle website that isn’t a lifestyle website. She announced it in September by saying to Vogue, “The main element of it is that it’s about storytelling and it’s about living a very one-of-a-kind, curated life, and how to achieve that. There’s nothing like it out there – it’s without a genre.” Read More

Visiting Dignitaries

Goop Proprietor Gwyneth Paltrow Says the Internet Is ‘Really Upsetting’

"Internet is weird" - Goop. (Photo: Flickr)

You know who isn’t the biggest fan of the World Wide Web? Website owner, Aol host and app developer Gwyneth Paltrow.

The Duchess of Goop told E! News that the Internet is a cause of concern at her house because of all the weird things daughter Apple can see on it. It’s a freighting place, she said, like sitting through a viewing of View from the Top scary. Anyway, she sung the praises of her “super-smart” daughter for constant inquiries about normal childlike things, such as the sun, devil and renewable energy.  Read More

Partnerships

Birchbox Teams Up With Gwyneth Paltrow’s Goop for Special-Edition Box and Online Shop

(Photo: Birchbox)

After acquiring its French competitor JolieBox last month, Birchbox announced a new partnership today with Gwyneth Paltrow’s lifestyle site, Goop. The limited edition box, which will be sent out to subscribers this October, will be curated by the team at Goop. Since the box comes with sample-size products, Birchbox will also be offering a special edition online store where users can buy the full size item. Read More