Blake Lively is a celebrity with such a bland persona, this interview from New York Magazine’s The Cut blog starts out, “Blake Lively walks into the room, chewing.”
What could be less exciting? “Blake Lively lies still, breathing.” That’s it. That’s the only less exciting activity.
Still, we are talking about her. This time, it’s because she’s starting a lifestyle website that isn’t a lifestyle website. She announced it in September by saying to Vogue, “The main element of it is that it’s about storytelling and it’s about living a very one-of-a-kind, curated life, and how to achieve that. There’s nothing like it out there – it’s without a genre.”
You know who isn’t the biggest fan of the World Wide Web? Website owner, Aol host and app developer Gwyneth Paltrow.
The Duchess of Goop told E! News that the Internet is a cause of concern at her house because of all the weird things daughter Apple can see on it. It’s a freighting place, she said, like sitting through a viewing of View from the Top scary. Anyway, she sung the praises of her “super-smart” daughter for constant inquiries about normal childlike things, such as the sun, devil and renewable energy.
Yesterday, porcelain humanoid Gwyneth Paltrow stopped by a “Meet the Developer” panel at the Soho Apple Store (you know, the one that doesn’t flood) in order to promote her latest moneymaking scheme, a series of goop-branded travel apps.
While she was at it, she deigned to explain the use case for this brand Read More
After acquiring its French competitor JolieBox last month, Birchbox announced a new partnership today with Gwyneth Paltrow’s lifestyle site, Goop. The limited edition box, which will be sent out to subscribers this October, will be curated by the team at Goop. Since the box comes with sample-size products, Birchbox will also be offering a special edition online store where users can buy the full size item.
Time to get GOOP
Just yesterday Betabeat was writing about how New York is becoming a hotbed for location based apps and then, blam, this cool sector intersects with one of our least favorite tech trends: the celebrity app. According Read More