The Wall Street Journal devotes considerable inches today to covering Google’s expansion in New York City. In 2011, the tech giant added about 750 employees to its Chelsea outpost, bringing the total number of employees here up to 2,750.
About half of those new staffers are from acquisitions. Google acquired four companies, also in New York City, last year.
While the company overall grew 33 percent from 2010 to 2011, Googleplex East expanded by 38 percent. The Journal called it, “the most prominent example of a technology company shifting its focus toward New York. ”
It reminds us of what one former city official said after Facebook’s big presser about vague plans to start an engineering hub in New York. “Thank you? I guess,” said the source, contrasting it with Google who just “all of a sudden had 1,400 engineers.”
David vs. Googliath
With the recent news that prolific investment firm Accel Partners finally hired David Eisenberg as their first New York ombudsman, Betabeat figured it was time to survey the scene at the company’s NYC HQ, located on the 16th floor of 111 8th Avenue, better known as “The Google Building.” Not much photographic evidence of the office exists online, but we’ve compiled a few images that will give you a peak into the luxurious digs of one of the world’s foremost venture capital firms. Aside from modern-looking glass conference rooms and a prime location near Chelsea Market, the view from the office balcony is worth the click alone–we don’t typically use the word “breathtaking,” but it truly is.
The last time Betabeat was at Googleplex East, we rode the elevator up with a Russian-speaking developer sporting a Google “5th floor” t-shirt. But if the search giant has its way, those floor-pride shirts might soon read “14th” and “15th.”
For now, however, Donnie Deutsch, the ad exec and former CNBC host that New York magazine called “the last of the Madison Avenue wild men,” is standing in the way. His advertising agency has a lease for 140,000 square feet on the 14th and 15th floors that doesn’t end until 2013, reports the New York Post.
Google has been trying to buy out tenants in plans to expand within its 2.9 million square foot building, “which looms over the neighborhood and provides great light and air to its tenants.”
Brush up on your ping-pong skills, advertisers, you’re about to get to get the Silicon Valley treatment.
With Advertising Week poised to take New York City, the New York Times reports that the sales and marketing teams of internet behemoths like Yahoo, Google, Apple, and yes Facebook are poised to make good on their Manhattan real estate investments. Although Twitter’s new Madison Avenue digs somehow don’t warrant a mention.
Rather than flying big brands out to the West Coast, they’ve set up shop in the Flatiron (Apple’s new iAd division), Times Square (Yahoo’s new digs), Madison Avenue (Facebook and Twitter are new neighbors), and don’t forget the Googleplex East on Eighth.
“If I’m not the most well-connected guy in New York, I’m one of them for sure,” Dave Carvajal told The Observer, leaning back into his chair at the Park Avenue South headquarters of Dave Partners, the executive search firm he founded in 2009. It was the Friday before the Fourth of July and Mr. Carvajal, olive-skinned and trim, was already dressed for the long weekend in salmon-color khakis and a snug white shirt.
Mr. Carvajal was discussing the finer points of recruiting developers—a skill suddenly in great demand, as Google, Wall Street and top media companies battle an army of starry-eyed young co-founders for technical talent, raiding a local labor pool better known for its dreamers than its doers.
After all, those mobile apps, data-mining algorithms and high-frequency trading applications aren’t going to build themselves.
“I love it! It’s the age of the recruiter,” Mr. Carvajal said. “In New York City the only thing hotter than tech people are tech recruiters.”